Madison Web Design
Built for the Long Run
Need a new website, or ready to replace one that’s holding your business back? We’re Hog the Web, a WordPress design and development team serving Madison businesses and organizations. We build custom WordPress websites that make complex services easier to understand, work smoothly on mobile, and give SEO and AI search visibility a solid foundation.
Prefer to explore a budget first? Try our 3-minute website estimator.
Madison, WI
Serving Dane County
300+
Businesses served
WordPress
Design + development + SEO
Long-term
Support beyond launch
A Website That Lasts.
A Team That Sticks Around.
Since 2015, Hog the Web has designed, rebuilt, and supported WordPress websites for businesses with very different needs. For Madison teams, that might mean explaining a technical service, helping people find the right program, or replacing an aging website without losing years of search visibility.
We also believe the relationship should outlast the launch. Many of our clients have stayed with us for years because they can get help with new features, content updates, WordPress maintenance, and SEO without starting over with a new developer each time. The goal is a website your team can actually use, and a partner you can call when it needs to evolve.
Web Design Projects: See What We Build
MIG & CO. - Software
MIG approached us, ready for a major overhaul of their outdated website geared toward business lead generation. We put special attention to making the website load lightning-fast and snappy. Our new design is still delivering results for them, now years later, and they couldn't be more satisfied.
Faxination
Faxination was a unique redesign where we seamlessly combined two websites into a single, visually captivating, and professionally polished site. Even though this unique request presented some challenges, we were able to work through it seamlessly. Ultimately, our client expressed great satisfaction with the innovative custom design we delivered!
— Susan Leid
Christie Dustman - Landscape Design
One of our most beloved and highly regarded website designs is for Christie Dustman and her landscape design company. The beauty and professionalism of her landscape work really shine through in this design. Recently we've been helping her with search engine optimization (SEO). In the past six months, we've doubled the number of keywords her site ranks for in Google search results!
StudyBuddy Pro - Law School Tutoring
We designed and built this fully interactive law tutoring portal for StudyBuddyPro that serves hundreds of law students nationwide. This includes subscription-based ecommerce functionality, online courses, quizzes, member dashboard, individual user analytics and much more!
Imhoff Painting
First, we refreshed Imhoff's branding with a new style guide. Next, we redesigned their company website based on the new look. Our copy-writers also edited the sales copy of their web pages to create a more consistent and engaging brand voice.
Once we launched the new version of this site, their conversions increased 75%!
View Imhoff Painting Case Study
Catchlight Painting
We designed a beautiful, custom website for Catchlight Painting that we've noticed many of their competitors attempt to replicate after it was launched. Next, we focused on their SEO performance and were able to TRIPLE their traffic from search engines in 12 months. Needless to say, they are definitely Hogging the Web!
Eskow Law Group
The Eskow Law Group wanted something refreshingly different for their website. Hog the Web was able to design and build a unique web presence that perfectly captured their vision. The design is also user-friendly and optimized to adapt to all different device screen sizes, from mobile to tablet to desktop.
AMS Insights - Marketing
We had helped the AMS marketing team with maintaining their old, and somewhat glitchy e-commerce website for several years. Finally, they grew tired of the extra hassle and cost of constantly fixing the old site and asked us to rebuild it from the ground up. Not only was the new site much more visually appealing, but also relieved their constant headaches in it's smooth and stable functioning.
Citroniq - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Scott B. Franklin & Associates - Law
Franklin Law and Associates has partnered with Hog the Web since 2018. In addition to designing and building a beautiful, modern website, they have relied on us for all their web-related needs, from marketing their LLC services to creating user-friendly onboarding forms for their clients and even setting up new email accounts and forwarders.
Oxlo - Software
Oxlo, a Dura company, approached us to modernize their seven-page website and improve its navigation for a more user-friendly experience. Drawing from our successful collaboration on a previous website redesign project, we worked closely with their team to update both the content and design resulting in an eye-catching new look.
DJS Advisory LLC
This client wanted to get their consulting business online, but they didn't know where to start. We teamed up with them to figure out which services were most important to showcase, and then we designed a website with eye-catching colors and clear images. The client was ecstatic with the results, and their business got a major boost in online visibility.
Association of Academic Support Educators - Law
We redesigned the website for AASE including a brand new, user-friendly membership subscription portal for Law School educators that includes a dashboard area with members-only content like presentation recordings, event registration, scholarship opportunities, a forum, and more.
Input Ace - Software
Input Ace was in a rapid growth phase and needed a new, industry-leading website design to reflect their new success. After attempting to work with a lower-budget designer, they were unimpressed with the results. After reaching out to us, they were dazzled when we revealed our new designs for their website, and they've referred many more clients to us since the successfully completed project.
Greenfire Bio - Research
This client was launching a new biotech company and needed a clean, professional-looking web presence on short notice. Leveraging some existing design templates, and stock imagery, we were quickly able to build and launch their new website. It turned out so well that they haven't felt a need to redesign it yet!
Keystate - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Gilreath & Associates - Law
Gilreath & Associates came to us wanting a backup copy of their current website taken, before having us redesign/rebuild it. We quickly discovered that it was built on a proprietary content management system (CMS) and there was no way to save a working backup copy of the old website. This was very frustrating. Fortunately we build all out websites on the open-source WordPress CMS, which can be used by any developer, and migrated to any hosting provider. This gave the client much greater peace of mind in investing in building the new site with us.
Health First Consulting - Medical
Cass had a novel business idea of creating patient education videos that doctors and hospitals could purchase access to. We worked with her to create a user-friendly store and checkout process that included granting instant access to the videos. Her customers can even generate an expiring link that grants temporary access to the videos for their various office devices. Once we launched the new site, she received numerous compliments on the site's design and ease of use.
Mike Sarraille - Coaching
Hog the Web designed and built several websites now for Mike Sarraille and his marketing team. We enjoyed the more hands-on approach of his team and the way we were able to bounce ideas back and forth to arrive at end results that really exceeded everyone's expectations. As they say, teamwork makes the dream work!
FHL Banks - Finance
FHLBanks approached us to give their website a much needed refresh. Since the new site was launched, we've enjoyed working together with their team to add new pages, update the content, and continue to improve the site for their customers.
Hog the Web Reviews & Testimonials
Real client feedback from website redesigns, custom development, SEO projects, and the everyday support that follows a launch.
Applied Marketing Science
“I can't say enough good things about the Hog the Web team. They're flexible, communicative, and they offer great ideas and advice.”
The Leelanau School
“They feel less like a contractor and more like a partner who's genuinely invested in helping us”
Imhoff Fine Residential Painting
“Look at what happened to my traffic when I went back to Hog the Web... Boom!”
The French Library
“We've been working with Hog the Web for the past five years and it's been a really good experience for us.”
DCAC Live
“They dug into our SEO ... and found issues we didn't even know we had.”
Follow the Money
“We will be using Hog the Web for many many years to come, and we highly, highly recommend them for you as well.”
What we build
WordPress Web Design & Development Services
Website design in Madison, WI should never be one-size-fits-all. A consultant selling expertise, a nonprofit managing events, and a growing technology company have different audiences and workflows. We start with those practical needs, then plan the design and WordPress build.
Custom Website Design
Purpose-built layouts, content structure, navigation, and calls to action. Whether your customers need to book an appointment or evaluate a complex B2B service, the design should help them take that next step.
- Desktop, tablet and mobile layouts
- Easy-to-follow service and contact paths
- Accessible, readable content hierarchy
Website Redesign & SEO Preservation
Redesigning an established business website? We identify important pages, links, and rankings before anyone starts deleting URLs. A modern design should not undo the search visibility you have already earned.
- Page inventory and URL mapping
- Redirects and internal-link review
- Conversion-oriented redesign work
Custom WordPress Development
For Madison businesses looking for a WordPress developer, not every project fits a five-page brochure site. We develop custom templates, memberships, event systems, lead-generation forms, and WooCommerce features when the workflow calls for them.
- Booking, inquiry and lead-generation flows
- WooCommerce and complex page types
- Third-party tools and API integrations
SEO, AI Search & Website Care
We can also help people find the website and keep it healthy afterward. That includes WordPress SEO, technical fixes, content improvements, security maintenance and day-to-day support.
- WordPress SEO services
- Maintenance and support plans
- Hands-on WordPress implementation
Results from real client projects
Web Design Results You Can Actually Examine
These examples come from clients outside Madison, but the challenges are familiar: preserving valuable pages during a redesign, helping buyers navigate technical B2B services, and turning search visibility into qualified inquiries. The results are documented in each linked case study.
Redesign + SEO recovery
+75%
Imhoff Fine Residential Painting
A previous redesign caused a 97% organic traffic collapse. We restored useful content and URLs, rebuilt the site, and increased tracked conversions 75% versus the original website.
B2B redesign + usability
+49.9%
Applied Marketing Science
Homepage engagement rate improved 49.9% during the first 42 days following the redesign. Search impressions for the homepage also increased 46% in that comparison.
Technical SEO + content
+207%
Overwatch
Non-branded monthly organic clicks grew from 25 to 76 after technical SEO fixes, on-page optimization, and focused new content. This was an SEO project rather than a redesign result.
All metrics refer to specific documented projects, using GA4, Google Search Console, and other supporting tools.
Useful sites for the Madison market
What Different Madison Businesses Need From a Website
A biohealth startup explaining specialized research, a Dane County nonprofit coordinating events, and an established contractor trying to win qualified local inquiries all need different kinds of websites. Good design starts by recognizing those differences.
Research, biohealth & technology companies
Explain technical services in language a potential customer can follow. Give researchers, purchasing teams, and prospective partners clear routes to applications, proof, product details, and a conversation.
Professional firms & local service businesses
Show which clients and projects are a fit, where you work, and how to get started. For established firms, preserving useful old pages and converting mobile visitors can matter as much as visual polish.
Nonprofits, education & membership groups
Make event registration, donation pathways, member resources, and staff-managed updates straightforward. Plan accessibility and content ownership early, especially when several people maintain the site.
Serving Madison and Greater Dane County
We help businesses and organizations seeking WordPress design and development in Madison and surrounding communities such as Middleton, Fitchburg, Verona, Sun Prairie, and Waunakee. Madison’s biohealth and technology economy adds an especially interesting challenge: making technical expertise understandable to customers, partners, and applicants.
A practical buyer’s checklist
Before You Hire a Madison Web Designer, Ask These Questions
When comparing web design companies in Madison, a portfolio and quote are a starting point. The harder questions tend to surface after launch. In one Madison WordPress discussion, a business owner specifically wanted the freedom to choose their own hosting. That’s exactly the kind of detail worth settling before signing.
Can I keep my own hosting and site access?
Ask who controls the domain, hosting, WordPress admin, analytics, and paid plugins. Find out what happens if you switch developers later, and get it in writing.
What does the project quote cover?
Check how many unique page layouts, copy revisions, integrations, accessibility tasks, SEO deliverables, and training sessions are included. A low quote may leave out work you need.
What happens to my existing SEO when we redesign?
A redesign should begin with an inventory of important URLs, content, and links. Ask about redirects, metadata, internal links, and post-launch Search Console checks.
Who fixes problems after the site launches?
Ask about backups, security updates, plugin conflicts, response expectations, and what costs extra. The right support arrangement should match the site’s actual complexity.
What working together looks like
From First Conversation to Launch and Beyond
Whether you are replacing a dated WordPress site or building a new one, we begin with what the website needs to do and who has to use it. Then we build a realistic plan around the scope.
Discover & plan
We examine the current site, your audience, internal workflow, budget, and what would make the project successful.
Design for the visitor
We map the most important pages and decisions, then design clear paths for visitors to contact, buy, donate, or sign up.
Develop & test
We build and test the site across screen sizes, checking integrations, forms, content migration, and technical SEO needs.
Launch & improve
We coordinate launch, document access, and can stay involved with maintenance, SEO, and improvements afterward.
Deliverables, accessibility requirements, SEO scope, and support arrangements are agreed upon during project planning.
Budget and project fit
What Does Custom Web Design Cost in Madison?
There is no single honest price for “Madison web design.” A small brochure site with finished copy and a straightforward layout is a different project from a nonprofit membership portal, a B2B website with custom templates, or an SEO-sensitive redesign.
We work out estimates from the required layouts, content, functionality, and launch work. That makes it easier to compare proposals without discovering that essential migration, SEO, or training tasks were left out.
For an early budget range, try the 3-minute website estimator. It helps clarify scope before we have a conversation; the result is not a final project quote.
What drives the estimate?
Scope, Not Just Page Count
- Custom design vs. approved mockups
- Number of unique layouts and page types
- Ready-to-use copy, photography, and imagery
- Booking, forms, e-commerce, and integrations
- Content migration, redirects, and SEO preservation
- Testing, revisions, and launch support
We confirm deliverables and cost before work begins.
How we work
Your Website Should Belong to Your Business
We build on WordPress because businesses deserve flexibility. Your website should not become unusable simply because you change hosts, developers, or marketing teams. We plan access, content management, and integrations with that in mind.
Working together can be straightforward: online discovery and design reviews, a clear scope, visibility into decisions, and a handoff your team can understand. If you want help after launch, we also offer ongoing WordPress support.
What you can expect
Clear Access, Ongoing Options
Choose the hosting arrangement that suits your business. We can discuss the technical requirements without making a proprietary platform a condition of working together.
We clarify administrator access, important third-party accounts, training, and what is included in the project. Continuing maintenance and SEO can be scoped separately.
Frequently asked questions
Madison Web Design: Frequently Asked Questions
Answers to the WordPress hosting, redesign, pricing, accessibility, and support questions that matter when choosing a web design partner.
Do you work with businesses in Madison, Wisconsin?
Yes. Hog the Web provides WordPress web design, development, redesign, SEO, and ongoing website support for organizations in Madison and surrounding Dane County communities. Projects are planned around each business’s goals, functionality, and content needs.
Can I keep my existing website hosting and WordPress access?
We can discuss your current hosting and technical setup before starting. We do not require that you use a proprietary website builder. Domain ownership, WordPress administration, third-party tools, and handoff responsibilities should be clearly defined in the project scope.
Is WordPress a good choice for Madison nonprofits and membership organizations?
Often, yes. WordPress can support event registration, member-only content, donations, and staff-managed updates, with the right plugins and development work. We have built specialized membership and education features for clients, including the Association of Academic Support Educators, but the correct setup depends on your workflow and budget.
Can you redesign an existing site without losing Google rankings?
We plan redesigns around existing SEO value: important URLs, content, backlinks, redirects, metadata, and internal links. No provider can guarantee unchanged rankings, but careful planning reduces avoidable losses. Our Imhoff redesign recovery case study shows why that matters.
How much does professional web design cost in Madison?
The quote depends on unique templates, page count, content, integrations, migrations, revisions, and SEO requirements. Rather than publish a single price that fits almost nobody, we scope the project. Our 3-minute estimator can help you outline a preliminary budget.
Can a WordPress website help a Madison business with SEO and AI search visibility?
A well-structured site can make services, locations, qualifications, and answers easier for people and search systems to understand. SEO and AI search work may include technical improvements, helpful content, internal linking, and measurement. These are scoped services, not automatic ranking guarantees. Explore our WordPress SEO services.
What is different about a website for a biotech or B2B company?
These sites often need clearer explanations of complex services, multiple audience paths, research or product documentation, trust-building case studies, and contact flows for qualified buyers. The right information architecture can matter more than flashy animation.
Do we need to meet in person to complete the website project?
No. Discovery, design feedback, reviews, and launch planning can be handled through online meetings and shared documents. Hog the Web is headquartered in Traverse City, Michigan, and works with organizations in Madison and across the U.S.
Can you integrate forms, event registration, or WooCommerce?
Yes, when the project calls for it. We develop and connect WordPress forms, e-commerce, calendars, booking tools, and custom content structures. We confirm the platforms and requirements before committing to a scope or timeline.
How long does a WordPress redesign usually take?
A smaller site with finished copy and approved designs generally moves faster than a large rebuild involving content migration, custom development, integrations, and multiple stakeholder reviews. We propose a timeline after reviewing the actual requirements.
Who maintains the website after launch?
You can manage the site internally or use our optional WordPress maintenance and security services. We can also continue development and SEO work. Training, access, and support responsibilities should be agreed upon during the project.
Let’s Build a Website That Lasts.
For your Madison business, the right website is more than a launch date. Let’s build something useful, maintainable, and ready to grow with your team.
