Original Research by Hog the Web
Research on SEO, AEO, AI Search & WordPress
Original studies, first-party data and practical analysis on how websites perform across traditional search, AI Overviews, answer engines and emerging AI search platforms.
Hog the Web Research publishes original studies and data-driven analysis on WordPress, SEO, AEO and AI search. We use first-party search data, real website performance metrics and practical testing to better understand how websites are discovered, ranked and cited across traditional search and emerging AI platforms.
Research
Google AI Search Visibility Study
Analysis of 366,000 Google AI Search impressions examining how AI Overviews and AI Mode overlap with traditional SEO visibility, where exposure concentrates, and what the data suggests about AEO.
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