Ann Arbor Web Design
Built for What’s Next
Need a new website, or an overdue redesign that actually moves your business forward? Hog the Web creates custom WordPress websites for Ann Arbor businesses and organizations. We make complex services easy to navigate, build around real customer decisions, and give SEO and AI search visibility a solid technical foundation.
Prefer to explore a budget first? Try our 3-minute website estimator.
Ann Arbor
Serving Washtenaw County
300+
Businesses served
WordPress
Design + development + SEO
Long-term
Support beyond launch
Good-Looking Is a Start.
Useful Is the Point.
A startup explaining a new technology. A professional firm with several practice areas. A nonprofit juggling events, donations, and resources. Their websites shouldn’t all follow the same script. For more than a decade, we’ve helped organizations turn complicated goals into WordPress sites that are easier to use and easier to manage.
And we’re interested in what happens after the launch, too. Hog the Web has worked with many clients for years, providing updates, development, technical problem-solving, and SEO support as their needs change. Your website should remain useful long after the launch announcement.
Our WordPress Web Design Portfolio
MIG & CO. - Software
MIG approached us, ready for a major overhaul of their outdated website geared toward business lead generation. We put special attention to making the website load lightning-fast and snappy. Our new design is still delivering results for them, now years later, and they couldn't be more satisfied.
Faxination
Faxination was a unique redesign where we seamlessly combined two websites into a single, visually captivating, and professionally polished site. Even though this unique request presented some challenges, we were able to work through it seamlessly. Ultimately, our client expressed great satisfaction with the innovative custom design we delivered!
— Susan Leid
Christie Dustman - Landscape Design
One of our most beloved and highly regarded website designs is for Christie Dustman and her landscape design company. The beauty and professionalism of her landscape work really shine through in this design. Recently we've been helping her with search engine optimization (SEO). In the past six months, we've doubled the number of keywords her site ranks for in Google search results!
StudyBuddy Pro - Law School Tutoring
We designed and built this fully interactive law tutoring portal for StudyBuddyPro that serves hundreds of law students nationwide. This includes subscription-based ecommerce functionality, online courses, quizzes, member dashboard, individual user analytics and much more!
Imhoff Painting
First, we refreshed Imhoff's branding with a new style guide. Next, we redesigned their company website based on the new look. Our copy-writers also edited the sales copy of their web pages to create a more consistent and engaging brand voice.
Once we launched the new version of this site, their conversions increased 75%!
View Imhoff Painting Case Study
Catchlight Painting
We designed a beautiful, custom website for Catchlight Painting that we've noticed many of their competitors attempt to replicate after it was launched. Next, we focused on their SEO performance and were able to TRIPLE their traffic from search engines in 12 months. Needless to say, they are definitely Hogging the Web!
Eskow Law Group
The Eskow Law Group wanted something refreshingly different for their website. Hog the Web was able to design and build a unique web presence that perfectly captured their vision. The design is also user-friendly and optimized to adapt to all different device screen sizes, from mobile to tablet to desktop.
AMS Insights - Marketing
We had helped the AMS marketing team with maintaining their old, and somewhat glitchy e-commerce website for several years. Finally, they grew tired of the extra hassle and cost of constantly fixing the old site and asked us to rebuild it from the ground up. Not only was the new site much more visually appealing, but also relieved their constant headaches in it's smooth and stable functioning.
Citroniq - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Scott B. Franklin & Associates - Law
Franklin Law and Associates has partnered with Hog the Web since 2018. In addition to designing and building a beautiful, modern website, they have relied on us for all their web-related needs, from marketing their LLC services to creating user-friendly onboarding forms for their clients and even setting up new email accounts and forwarders.
Oxlo - Software
Oxlo, a Dura company, approached us to modernize their seven-page website and improve its navigation for a more user-friendly experience. Drawing from our successful collaboration on a previous website redesign project, we worked closely with their team to update both the content and design resulting in an eye-catching new look.
DJS Advisory LLC
This client wanted to get their consulting business online, but they didn't know where to start. We teamed up with them to figure out which services were most important to showcase, and then we designed a website with eye-catching colors and clear images. The client was ecstatic with the results, and their business got a major boost in online visibility.
Association of Academic Support Educators - Law
We redesigned the website for AASE including a brand new, user-friendly membership subscription portal for Law School educators that includes a dashboard area with members-only content like presentation recordings, event registration, scholarship opportunities, a forum, and more.
Input Ace - Software
Input Ace was in a rapid growth phase and needed a new, industry-leading website design to reflect their new success. After attempting to work with a lower-budget designer, they were unimpressed with the results. After reaching out to us, they were dazzled when we revealed our new designs for their website, and they've referred many more clients to us since the successfully completed project.
Greenfire Bio - Research
This client was launching a new biotech company and needed a clean, professional-looking web presence on short notice. Leveraging some existing design templates, and stock imagery, we were quickly able to build and launch their new website. It turned out so well that they haven't felt a need to redesign it yet!
Keystate - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Gilreath & Associates - Law
Gilreath & Associates came to us wanting a backup copy of their current website taken, before having us redesign/rebuild it. We quickly discovered that it was built on a proprietary content management system (CMS) and there was no way to save a working backup copy of the old website. This was very frustrating. Fortunately we build all out websites on the open-source WordPress CMS, which can be used by any developer, and migrated to any hosting provider. This gave the client much greater peace of mind in investing in building the new site with us.
Health First Consulting - Medical
Cass had a novel business idea of creating patient education videos that doctors and hospitals could purchase access to. We worked with her to create a user-friendly store and checkout process that included granting instant access to the videos. Her customers can even generate an expiring link that grants temporary access to the videos for their various office devices. Once we launched the new site, she received numerous compliments on the site's design and ease of use.
Mike Sarraille - Coaching
Hog the Web designed and built several websites now for Mike Sarraille and his marketing team. We enjoyed the more hands-on approach of his team and the way we were able to bounce ideas back and forth to arrive at end results that really exceeded everyone's expectations. As they say, teamwork makes the dream work!
FHL Banks - Finance
FHLBanks approached us to give their website a much needed refresh. Since the new site was launched, we've enjoyed working together with their team to add new pages, update the content, and continue to improve the site for their customers.
Hog the Web Reviews & Testimonials
Hear what clients have to say about the collaboration, the technical work, and the support that continues after launch.
Applied Marketing Science
“I can't say enough good things about the Hog the Web team. They're flexible, communicative, and they offer great ideas and advice.”
The Leelanau School
“They feel less like a contractor and more like a partner who's genuinely invested in helping us”
Imhoff Fine Residential Painting
“Look at what happened to my traffic when I went back to Hog the Web... Boom!”
The French Library
“We've been working with Hog the Web for the past five years and it's been a really good experience for us.”
DCAC Live
“They dug into our SEO ... and found issues we didn't even know we had.”
Follow the Money
“We will be using Hog the Web for many many years to come, and we highly, highly recommend them for you as well.”
Design, development & beyond
WordPress Web Design Services for Ann Arbor Businesses
Website design in Ann Arbor looks different for a research-driven startup than it does for a professional-services firm or an older WordPress site that needs untangling. We start with the audience and what they need to accomplish.
Custom WordPress Web Design
Get a design that explains what you do, feels unmistakably yours, and moves visitors toward the right action. Strong content hierarchy matters as much as color and typography.
- Clear paths for different visitor groups
- Mobile-friendly service and contact pages
- Purpose-built calls to action and page layouts
Redesigns Without Throwing Away SEO
Replacing an older website? We assess valuable pages, content, URLs, and existing search visibility before changing the structure. A clean new design should not casually discard years of useful work.
- Content and URL inventory
- Redirect and internal-link planning
- Conversion improvements alongside the redesign
Custom Development & Integrations
Some websites need much more than a contact form. For teams looking for a WordPress developer serving Ann Arbor, we build functionality around the project, from team-managed resources to membership, events, WooCommerce, and integrations.
- Custom post types and content templates
- Forms, registrations and member workflows
- WooCommerce and third-party integrations
SEO, AI Visibility & Website Care
The next phase may involve better technical SEO, clearer service pages, ongoing development, or keeping WordPress secure and dependable. We can help without treating launch day as the finish line.
- WordPress SEO and AI-search work
- Maintenance and security support
- Measurement and incremental improvements
Understanding the work behind the website
Websites for the Different Sides of Ann Arbor’s Economy
Ann Arbor has an unusual mix of research-led startups, established professional firms, university-connected organizations, and everyday local services. Those audiences need very different paths through a website. Ann Arbor SPARK’s industry overview highlights research, biotech, AI, mobility, and IT among the region’s strengths.
Research, life sciences & technology
Researchers and technical founders often need a site that speaks to more than one audience: customers, collaborators, partners, applicants, or investors. Clear explanations, structured proof, and intuitive navigation do the heavy lifting.
Professional services & local businesses
Consultants, legal and financial professionals, contractors, and service providers need to show expertise, explain fit, and turn interest into an inquiry. Helpful service pages and a thoughtful redesign can make existing marketing work harder.
Nonprofits, education & membership teams
Event calendars, donations, registrations, searchable resources, and staff-editable content can turn into a maintenance headache if the structure is wrong. We plan for the people who use the site and the people who update it.
Serving Ann Arbor and Washtenaw County
We work with organizations seeking website design and WordPress development in Ann Arbor, Ypsilanti, Saline, Dexter, Chelsea, Pittsfield Township, and the surrounding Washtenaw County area. The aim isn’t to sprinkle city names onto a template; it’s to build for the customers, prospects, members, and partners your organization needs to reach.
Evidence, not just a pretty portfolio
Results You Can Explore in the Case Studies
These projects show three different challenges: rescuing an established site after a damaging redesign, making a complex B2B offering easier to explore, and helping a specialized business reach new audiences through search. Each required more than a visual refresh.
Redesign + SEO recovery
+75%
Imhoff Fine Residential Painting
An earlier redesign caused a 97% organic traffic collapse. We restored content and URLs, helped organic visits recover to roughly 300 per day within about a month, and increased tracked conversions 75% versus the original site.
B2B redesign + usability
+49.9%
Applied Marketing Science
We reorganized a complex consulting website around clearer visitor paths. Homepage engagement rate rose 49.9% in the first 42 days after launch, while Google homepage impressions increased 46%.
Technical SEO + content
+207%
Overwatch
Technical fixes, optimization of existing pages, and focused new content helped grow non-branded monthly organic clicks from 25 to 76 (+207%). Search visibility improved for a highly specialized audience.
Read the linked case studies for the project approach, measurement methods, and full context.
Questions worth asking before you sign
How to Choose an Ann Arbor Web Design Partner
When comparing web design companies in Ann Arbor, it is easy to get stuck reviewing portfolios and proposals. The more revealing questions concern content, ownership, SEO, and who will maintain the finished site. These issues come up repeatedly in small-business website discussions, and they matter just as much when choosing an agency for a growing Ann Arbor organization.
Will the site be easy to update?
Ask how staff will edit services, people, events, and resources. Confirm WordPress access and whether content maintenance requires a developer for routine changes.
What is included in the proposal?
Compare unique templates, discovery, copy, migration, integrations, accessibility, QA, training, and post-launch support, not just a total price and page count.
What happens to existing SEO?
Ask for a plan covering high-performing pages, important URLs, redirects, internal links, and a post-launch Search Console check. Existing search value is an asset.
Who handles fixes after launch?
Clarify responsibilities for hosting, backups, security, plugin updates, downtime, and new requests. Know what is included and how support is scheduled.
Built around your team and your goals
A Practical WordPress Design & Development Process
We start by understanding the business, not choosing a theme. That includes learning who needs to use the website, who will maintain its content, and which existing assets are worth protecting.
Discovery & priorities
We review your current website, competing priorities, audiences, internal workflows, and what a successful outcome looks like.
Structure & design
We organize content and create layouts that help prospective customers, partners, and members reach relevant information quickly.
Development & QA
We build in WordPress, test on multiple screen sizes, verify key forms and integrations, and address migration and SEO requirements.
Launch & ongoing improvement
We coordinate launch, review site access and handoff needs, and can continue with maintenance, SEO, new features, and fixes.
Project milestones, revisions, training, integrations, accessibility goals, and SEO deliverables are documented when we define the scope.
More than the launch date
A WordPress Site Your Team Can Keep Building On
Fast-growing organizations need websites that can change without requiring a new rebuild every year. That means flexible content layouts, sensible editing permissions, reusable templates, and documentation that doesn’t live in one developer’s head.
We think about those details early: which pages will marketing update, what forms need to feed a workflow, and how a new teammate will find their way around WordPress. Get to know Hog the Web →
Site ownership & handoff
Clear Access. Practical Support.
Know who controls your domain, hosting, WordPress administrator accounts, analytics, and paid tools. We can discuss the setup you already have and what a responsible launch handoff looks like.
Need more hands-on help afterward? Our WordPress support and security services can be scoped alongside your website project or separately.
Know what you are paying for
How Much Does Web Design Cost in Ann Arbor?
A small service website with finished content has a different scope from a custom WordPress rebuild for a technical company or a nonprofit portal with registrations and member access.
We estimate the actual design, development, content, migration, and launch work rather than giving every project the same package price. That way, you can see how changes in scope affect the budget before work begins.
Have a rough idea already? Try our 3-minute website estimator, or start a conversation and tell us what you are planning.
What drives the estimate?
Complexity Matters More Than Page Count
- Custom design or approved design mockups
- Unique layouts and content types
- Copywriting, images, and content migration
- Research-heavy pages, member areas, or portals
- Forms, events, e-commerce and integrations
- SEO preservation, redirects and launch QA
We confirm deliverables and cost during project scoping.
Frequently asked questions
Ann Arbor Web Design FAQs
Answers about WordPress, redesigning an established site, budgets, search visibility, and keeping control of your website after launch.
Can Hog the Web design a website for an Ann Arbor business?
Yes. We design, develop, redesign, and support WordPress websites for businesses and organizations serving Ann Arbor and Washtenaw County. We start with your goals, audience, and functionality instead of a fixed city-specific template.
What kinds of Ann Arbor organizations are a good fit for your WordPress services?
Professional-services firms, established local businesses, research-led and technology companies, nonprofits, and membership organizations are all reasonable fits. We are especially useful when a website needs clear content architecture, custom functionality, SEO-sensitive redesign work, or ongoing technical help.
How much does an Ann Arbor web design project cost?
Pricing depends on the required page layouts, content, integrations, migration, and development work. A simple site and a multi-audience B2B rebuild are very different projects. Use our 3-minute website estimator to outline an initial budget, or contact us to scope it together.
Can you redesign our site without throwing away its existing SEO?
We examine valuable content, URLs, internal links, redirects, and important search queries before changing an existing site. Our Imhoff case study documents what can go wrong when a redesign removes useful pages, and how we rebuilt its search footprint.
Is WordPress a good platform for a research, biotech, or B2B company?
It can be. WordPress is flexible enough for structured services, resources, multiple audiences, gated or member content, and publishing workflows. The key is designing information architecture around how clients, collaborators, applicants, and partners search for answers.
Can you build event registrations, memberships, or an online store?
Yes. Our WordPress development work can include forms, event registration, member dashboards, subscription features, WooCommerce, and integrations. We identify the workflows and systems needed before confirming the build scope.
Do you also offer SEO and optimization for AI search?
Yes. Our WordPress SEO services cover technical work, improving important pages, internal linking, content strategy, and measuring search visibility. We also help websites communicate services, expertise, and answers clearly for AI-assisted search.
Will we have to visit your office for design meetings?
No. We can handle discovery, feedback, reviews, and launch coordination through online meetings and shared documents. Hog the Web is headquartered in Traverse City, Michigan, and works with organizations in Ann Arbor and elsewhere.
Will we own the WordPress website and be able to edit it?
We can plan for appropriate administrator access, content editing, domain and hosting responsibilities, and handoff documentation. We use WordPress rather than a proprietary site builder, and can discuss your current hosting setup during discovery.
How long does a WordPress website redesign take?
It depends on the amount of content, number of distinct layouts, required integrations, available assets, and review cycles. We set a practical timeline once we know the work involved and who will be approving it.
What support is available after launch?
Your team can manage the website, or you can use our optional WordPress maintenance and security plans. We also handle development, SEO, and troubleshooting after launch as separately scoped work.
Build a Website Worth Keeping.
Your next website should help people understand your business, take the next step, and give your team a platform it can grow with. Let’s talk about what yours needs to do.
