Grand Rapids Web Design
Made for the Work Ahead
A site that looks good is a start. Your visitors still need to find answers, trust what they see, and take the next step. Hog the Web builds custom WordPress websites for Grand Rapids businesses that want thoughtful design, solid technical foundations, and a team they can call after launch. Since 2015, we’ve served more than 300 businesses and organizations.
Want a rough number before we talk? Try our 3-minute website estimator.
Grand Rapids, MI
Serving Kent County
300+
Businesses & organizations served
WordPress
Design, SEO & development
Since 2015
Long-term website support
Good Design Is Only Half the Job.
A polished homepage does little good if customers can’t work out what you offer, a buyer can’t find your specifications, or your team is afraid to edit the website. We work backward from those real problems. Then we build the navigation, content, WordPress features, and search foundation around what will make the site useful.
New build, complex redesign, or a WordPress site that needs some serious attention? We can help you figure out a sensible next step.
Take a Look at What We Build
MIG & CO. - Software
MIG approached us, ready for a major overhaul of their outdated website geared toward business lead generation. We put special attention to making the website load lightning-fast and snappy. Our new design is still delivering results for them, now years later, and they couldn't be more satisfied.
Faxination
Faxination was a unique redesign where we seamlessly combined two websites into a single, visually captivating, and professionally polished site. Even though this unique request presented some challenges, we were able to work through it seamlessly. Ultimately, our client expressed great satisfaction with the innovative custom design we delivered!
— Susan Leid
Christie Dustman - Landscape Design
One of our most beloved and highly regarded website designs is for Christie Dustman and her landscape design company. The beauty and professionalism of her landscape work really shine through in this design. Recently we've been helping her with search engine optimization (SEO). In the past six months, we've doubled the number of keywords her site ranks for in Google search results!
StudyBuddy Pro - Law School Tutoring
We designed and built this fully interactive law tutoring portal for StudyBuddyPro that serves hundreds of law students nationwide. This includes subscription-based ecommerce functionality, online courses, quizzes, member dashboard, individual user analytics and much more!
Imhoff Painting
First, we refreshed Imhoff's branding with a new style guide. Next, we redesigned their company website based on the new look. Our copy-writers also edited the sales copy of their web pages to create a more consistent and engaging brand voice.
Once we launched the new version of this site, their conversions increased 75%!
View Imhoff Painting Case Study
Catchlight Painting
We designed a beautiful, custom website for Catchlight Painting that we've noticed many of their competitors attempt to replicate after it was launched. Next, we focused on their SEO performance and were able to TRIPLE their traffic from search engines in 12 months. Needless to say, they are definitely Hogging the Web!
Eskow Law Group
The Eskow Law Group wanted something refreshingly different for their website. Hog the Web was able to design and build a unique web presence that perfectly captured their vision. The design is also user-friendly and optimized to adapt to all different device screen sizes, from mobile to tablet to desktop.
AMS Insights - Marketing
We had helped the AMS marketing team with maintaining their old, and somewhat glitchy e-commerce website for several years. Finally, they grew tired of the extra hassle and cost of constantly fixing the old site and asked us to rebuild it from the ground up. Not only was the new site much more visually appealing, but also relieved their constant headaches in it's smooth and stable functioning.
Citroniq - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Scott B. Franklin & Associates - Law
Franklin Law and Associates has partnered with Hog the Web since 2018. In addition to designing and building a beautiful, modern website, they have relied on us for all their web-related needs, from marketing their LLC services to creating user-friendly onboarding forms for their clients and even setting up new email accounts and forwarders.
Oxlo - Software
Oxlo, a Dura company, approached us to modernize their seven-page website and improve its navigation for a more user-friendly experience. Drawing from our successful collaboration on a previous website redesign project, we worked closely with their team to update both the content and design resulting in an eye-catching new look.
DJS Advisory LLC
This client wanted to get their consulting business online, but they didn't know where to start. We teamed up with them to figure out which services were most important to showcase, and then we designed a website with eye-catching colors and clear images. The client was ecstatic with the results, and their business got a major boost in online visibility.
Association of Academic Support Educators - Law
We redesigned the website for AASE including a brand new, user-friendly membership subscription portal for Law School educators that includes a dashboard area with members-only content like presentation recordings, event registration, scholarship opportunities, a forum, and more.
Input Ace - Software
Input Ace was in a rapid growth phase and needed a new, industry-leading website design to reflect their new success. After attempting to work with a lower-budget designer, they were unimpressed with the results. After reaching out to us, they were dazzled when we revealed our new designs for their website, and they've referred many more clients to us since the successfully completed project.
Greenfire Bio - Research
This client was launching a new biotech company and needed a clean, professional-looking web presence on short notice. Leveraging some existing design templates, and stock imagery, we were quickly able to build and launch their new website. It turned out so well that they haven't felt a need to redesign it yet!
Keystate - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Gilreath & Associates - Law
Gilreath & Associates came to us wanting a backup copy of their current website taken, before having us redesign/rebuild it. We quickly discovered that it was built on a proprietary content management system (CMS) and there was no way to save a working backup copy of the old website. This was very frustrating. Fortunately we build all out websites on the open-source WordPress CMS, which can be used by any developer, and migrated to any hosting provider. This gave the client much greater peace of mind in investing in building the new site with us.
Health First Consulting - Medical
Cass had a novel business idea of creating patient education videos that doctors and hospitals could purchase access to. We worked with her to create a user-friendly store and checkout process that included granting instant access to the videos. Her customers can even generate an expiring link that grants temporary access to the videos for their various office devices. Once we launched the new site, she received numerous compliments on the site's design and ease of use.
Mike Sarraille - Coaching
Hog the Web designed and built several websites now for Mike Sarraille and his marketing team. We enjoyed the more hands-on approach of his team and the way we were able to bounce ideas back and forth to arrive at end results that really exceeded everyone's expectations. As they say, teamwork makes the dream work!
FHL Banks - Finance
FHLBanks approached us to give their website a much needed refresh. Since the new site was launched, we've enjoyed working together with their team to add new pages, update the content, and continue to improve the site for their customers.
What Clients Say About Working With Us
Hear directly from business owners and marketing teams about web design, WordPress development, SEO, and the support that makes the relationship work after launch.
Applied Marketing Science
“I can't say enough good things about the Hog the Web team. They're flexible, communicative, and they offer great ideas and advice.”
The Leelanau School
“They feel less like a contractor and more like a partner who's genuinely invested in helping us”
Imhoff Fine Residential Painting
“Look at what happened to my traffic when I went back to Hog the Web... Boom!”
The French Library
“We've been working with Hog the Web for the past five years and it's been a really good experience for us.”
DCAC Live
“They dug into our SEO ... and found issues we didn't even know we had.”
Follow the Money
“We will be using Hog the Web for many many years to come, and we highly, highly recommend them for you as well.”
Built around real business requirements
Grand Rapids WordPress Web Design & Development
From an established West Michigan manufacturer to a professional practice opening its first office, different customers need different information. We build WordPress websites around the actual buying journey, the tools your staff uses, and the search visibility you have already earned.
Custom WordPress Website Design
Custom design, clear page structure, and focused calls to action. We make it easier for customers to understand the offer, compare options, and contact the right person.
Redesigns That Respect Existing SEO
A redesign should not throw away valuable service pages, organic traffic, and backlinks. We audit existing URLs, content, redirects, metadata, and important integrations before deciding what changes.
WordPress Development & Integrations
WooCommerce, advanced forms, custom content types, searchable resources, CRM connections, and other functionality can turn a marketing site into something your team actually uses.
Technical SEO, AI Visibility & Ongoing Care
From clean site architecture and technical SEO to WordPress updates, security, backups, and useful content improvements, we help the website keep doing its job.
Evidence from real projects
Better Decisions. Measurable Website Results.
Grand Rapids organizations are not buying a website for its screenshot. They need fewer missed inquiries, clearer explanations, or search visibility that survives a redesign. Here are three different projects, each measured against a specific business goal.
SEO recovery + redesign
+75%
Imhoff Fine Residential Painting
Another provider’s five-page redesign removed valuable content and URLs, triggering a 97% organic traffic collapse. After restoring the site’s search foundation, Hog the Web increased GA4-tracked conversions by 75% compared with the original pre-crash website. A reminder that the cheapest redesign can become expensive.
B2B homepage redesign
+49.9%
Applied Marketing Science
A B2B homepage rebuild improved the engagement rate from 25.0% to 37.5%, a 49.9% relative increase in the first 42 days after launch compared with the prior 42 days. Google homepage impressions rose 46% over that comparison, too. The point: technical buyers still need an easy-to-follow path.
SEO campaign (not a redesign)
+207%
Overwatch
Technical fixes, optimized pages, and focused content helped grow non-branded monthly organic clicks from 25 to 76 (+207%) across the March–August 2026 SEO campaign. The result speaks to reaching new audiences who weren’t searching for the brand by name.
Each result uses the measurement and comparison described in its linked case study.
Where website requirements get interesting
What Grand Rapids Businesses Actually Need Online
Grand Rapids mixes established manufacturers with medical and research organizations, software and professional-service firms, food producers, and independent retailers. Those are not interchangeable website audiences. The Right Place identifies advanced manufacturing, health sciences, technology, and food processing among the region’s economic strengths. Here is how that affects the build.
Manufacturing, furniture & industrial suppliers
Help procurement teams assess capabilities, materials, quality standards, applications, and industries served. Put spec sheets, project examples, and a useful request-for-quote form where they belong. A vague “contact us” isn’t enough for every buyer.
Healthcare, research & professional practices
Patients, clients, referring partners, and job applicants often need very different routes through the same website. Clear service explanations, accessible pages, staff information, and appropriate form handling matter more than design flourishes.
Food brands, retailers & growing service teams
Restaurants, product companies, contractors, and consumer-facing firms need mobile paths to the next action: order, book, request service, locate a product, or ask a question. Integrations and easy staff updates can save hours behind the scenes.
Serving Grand Rapids and West Michigan
We provide WordPress web design and development for Grand Rapids and the greater Kent County market, including businesses serving customers across Wyoming, Kentwood, Grandville, Ada, and beyond. Grand Rapids’ economic development resources underline the range of commercial and technical organizations operating here. Your website should communicate what makes your business different, not borrow a city slogan.
Questions to ask before signing
How to Compare Grand Rapids Web Design Companies
There are talented design and branding firms across West Michigan. But the prettiest portfolio doesn’t answer who owns the domain, whether rankings will survive a rebuild, or who responds when a plugin breaks six months later. In one Grand Rapids small-business discussion, a consultant was looking for a simple website for new therapy practices and wanted to understand reasonable cost and timelines. Those practical questions deserve straight answers before the quote is signed.
Who controls the domain and hosting?
Check whose accounts hold the domain, hosting, WordPress admin access, analytics, and Search Console. Ask how a future handoff works. Website ownership should not be a surprise when you want to change providers.
What is included in the estimate?
Compare unique templates, copywriting, content migration, SEO work, accessibility requirements, integrations, revision rounds, and training. A “ten-page website” can mean ten very different things.
What happens to SEO during a redesign?
Ask about a URL inventory, existing search traffic, redirects, metadata, internal links, staging checks, and post-launch monitoring. A redesign isn’t a reason to delete what already works.
Who owns the problems after launch?
Clarify backups, updates, security, support response expectations, and recurring fees. Broader owner discussions repeatedly raise account control and hidden ongoing costs; make both part of the buying decision.
From questions to a live website
How We Get Your Grand Rapids Website Right
Whether you are replacing a heavily trafficked WordPress site or starting with a clearer service offering, we agree on the important questions first: who needs the website, what should they do on it, and what must not break during launch?
Understand the business & baseline
Review goals, audiences, existing pages, organic performance, forms, systems, and staff workflows. Identify what is already working.
Design pages around decisions
Build a clear structure for customers to compare services, review capabilities, contact sales, book appointments, or find resources.
Develop, migrate & test
Implement editable WordPress modules, integrations, content migration, responsive layouts, redirects, and technical quality checks in staging.
Launch, measure & maintain
Coordinate the changeover, check key actions after launch, transfer access, and support improvements or maintenance as needed.
We define the scope, approval process, accessibility and SEO requirements, and post-launch responsibilities together before implementation.
Cost depends on the actual project
What Does Grand Rapids Web Design Cost?
A straightforward five-page website for a new practice is not the same project as a 100-page B2B catalog or a redesign that must preserve established search traffic. In Grand Rapids, the useful budget question is what work is required, not whether an agency offers the lowest per-page rate.
We quote around the number of unique layouts, content work, functionality, migration needs, and testing. That helps you understand where the budget goes and what you will actually receive.
Not ready for a formal scope? Try our 3-minute website estimator for an early starting point.
What affects the quote
Look at the Work Behind the Pages
- Custom design or supplied mockups
- Unique content templates and page complexity
- Technical copy, photography, catalogs, and resources
- Bookings, WooCommerce, forms, and third-party systems
- Search-equity audit, redirects, and migrations
- Testing, training, revision rounds, and launch support
Scope and deliverables are clarified before work begins.
A website you can actually operate
Your Business Should Be Able to Run Its Own Website
Some Grand Rapids organizations have a marketing person updating pages weekly. Others have one office manager changing hours twice a year. Both need a site their staff can use without calling a developer to replace a sentence.
We build on WordPress, clarify site access and hosting arrangements, and make editing practical. And if your team would rather hand us the ongoing updates, that is an option too.
Beyond the handoff
Ownership, Maintenance & Room to Grow
Know what you own and what you pay for. Discuss the domain, hosting, WordPress access, plugin licenses, analytics, integrations, and training before launch.
We can work with appropriate existing hosting setups and offer optional updates, troubleshooting, security, and continued SEO support.
Useful answers before you hire
Grand Rapids Web Design: Frequently Asked Questions
Questions from West Michigan teams about pricing, search preservation, manufacturing websites, WordPress ownership, healthcare requirements, and what happens after launch.
Do you provide web design for businesses in Grand Rapids, Michigan?
Yes. Hog the Web serves Grand Rapids and greater Kent County businesses with custom WordPress web design, development, redesigns, SEO, and ongoing website support. We work with established businesses, professional practices, manufacturers, nonprofits, and growing teams.
How much does professional web design cost in Grand Rapids?
There is no meaningful flat price for every project. The number of unique layouts, content requirements, e-commerce or booking features, integrations, and whether an existing site needs migration all change the budget. We scope the work first; you can also try our 3-minute website estimator for an early planning range.
Can you redesign an established site without losing its Google rankings?
We take SEO preservation seriously. Before a redesign, we identify valuable URLs and content, assess search performance and backlinks, plan redirects, and check technical changes before and after launch. That reduces avoidable losses, but nobody can honestly promise rankings will never fluctuate after a major change. See our redesign recovery case study.
Does your team build websites for manufacturers and B2B suppliers?
Yes. A manufacturer often needs capabilities pages, product or material details, technical resources, application examples, and clear RFQ options rather than a generic five-page site. We can plan WordPress content structures and inquiry forms around those buying decisions.
Is WordPress better than Wix or Squarespace for our business?
It depends on your needs. Wix or Squarespace can work for a simple site with limited customization. WordPress is often a better fit when a business needs flexible content types, ownership options, search-focused architecture, integrations, or room for more complex functionality. We recommend the approach that suits the requirements.
Can the website support medical practices or healthcare organizations?
We can design clear service pages, staff profiles, accessible navigation, and patient or referral pathways. If the site will collect protected health information, the forms, vendors, hosting, security controls, and agreements must be reviewed against the practice’s specific compliance requirements; a standard WordPress contact form is not automatically HIPAA-compliant.
Who owns the WordPress website, domain, and associated accounts?
We discuss and document the domain, hosting, website administration, analytics, and third-party services during planning and handoff. Your business should know which accounts it controls, the licensing arrangements, and how access can be transferred if your needs change.
Can you take over a WordPress site another developer built?
Often, yes. We start by inspecting the existing theme, plugins, hosting, access, backups, and any technical or SEO problems. We can then recommend whether targeted repairs, ongoing support, or a more substantial rebuild makes sense.
Can a WordPress site support WooCommerce, bookings, or CRM integrations?
Yes. Depending on project requirements, WordPress can support WooCommerce, online payments, scheduling, searchable catalogs, memberships, event registration, and integrations with outside tools. We evaluate the workflow, security needs, and ongoing maintenance before choosing the implementation.
How long does a website redesign or WordPress build take?
It depends on design approvals, content readiness, unique layouts, technical complexity, and how much existing content must be migrated. A small practice website can move much faster than a complex manufacturing or healthcare organization site. We agree on milestones and responsibilities during project planning.
What happens after launch? Do you offer WordPress maintenance?
We coordinate launch checks, clarify access, and help your team understand the new site. Optional ongoing WordPress maintenance and security support can cover updates, troubleshooting, and improvements. SEO work can also continue after launch.
Do we need to meet in person, and can we use our current hosting?
No in-person meeting is required. Our team is headquartered in Traverse City, Michigan, and we serve Grand Rapids through calls, design reviews, staging access, and clear project communication. Existing hosting can often be retained if its security, performance, and technical setup suit the new site.
Build a Better Website. Then Keep Improving It.
New website, serious redesign, or an aging WordPress setup? Let’s make the next version clearer for customers, easier for your team, and ready for what your Grand Rapids business does next.
