Green Bay Web Design
Built to Hold Up
Your website needs to explain what you do, earn trust, and make the next step obvious. It also has to be dependable when your team needs to update it. Hog the Web creates custom WordPress websites for Green Bay businesses, protects existing SEO value during redesigns, and provides support after launch. More than 300 businesses and organizations have worked with us since 2015.
Have a project budget in mind? Try our 3-minute website estimator to get a starting point.
Green Bay, Wisconsin
Serving Brown County & beyond
300+
Businesses & organizations served
WordPress
Design, development & SEO
Since 2015
Long-term website support
Your Website Should Make the Complicated Feel Simple
A packaging supplier might have hundreds of specifications but still needs buyers to find the right grade and ask for a quote. A local healthcare group needs distinct paths for patients, referring professionals, and job applicants. A service company wants qualified calls, not visitors wandering through a maze of pages.
Those aren’t just design challenges. They’re content, search, and workflow problems. We bring the disciplines together so your WordPress site is useful to the people buying from you and manageable for the people running it. If your current website already earns search traffic, we plan around protecting that asset.
See the Work, Not Just the Claims
MIG & CO. - Software
MIG approached us, ready for a major overhaul of their outdated website geared toward business lead generation. We put special attention to making the website load lightning-fast and snappy. Our new design is still delivering results for them, now years later, and they couldn't be more satisfied.
Faxination
Faxination was a unique redesign where we seamlessly combined two websites into a single, visually captivating, and professionally polished site. Even though this unique request presented some challenges, we were able to work through it seamlessly. Ultimately, our client expressed great satisfaction with the innovative custom design we delivered!
— Susan Leid
Christie Dustman - Landscape Design
One of our most beloved and highly regarded website designs is for Christie Dustman and her landscape design company. The beauty and professionalism of her landscape work really shine through in this design. Recently we've been helping her with search engine optimization (SEO). In the past six months, we've doubled the number of keywords her site ranks for in Google search results!
StudyBuddy Pro - Law School Tutoring
We designed and built this fully interactive law tutoring portal for StudyBuddyPro that serves hundreds of law students nationwide. This includes subscription-based ecommerce functionality, online courses, quizzes, member dashboard, individual user analytics and much more!
Imhoff Painting
First, we refreshed Imhoff's branding with a new style guide. Next, we redesigned their company website based on the new look. Our copy-writers also edited the sales copy of their web pages to create a more consistent and engaging brand voice.
Once we launched the new version of this site, their conversions increased 75%!
View Imhoff Painting Case Study
Catchlight Painting
We designed a beautiful, custom website for Catchlight Painting that we've noticed many of their competitors attempt to replicate after it was launched. Next, we focused on their SEO performance and were able to TRIPLE their traffic from search engines in 12 months. Needless to say, they are definitely Hogging the Web!
Eskow Law Group
The Eskow Law Group wanted something refreshingly different for their website. Hog the Web was able to design and build a unique web presence that perfectly captured their vision. The design is also user-friendly and optimized to adapt to all different device screen sizes, from mobile to tablet to desktop.
AMS Insights - Marketing
We had helped the AMS marketing team with maintaining their old, and somewhat glitchy e-commerce website for several years. Finally, they grew tired of the extra hassle and cost of constantly fixing the old site and asked us to rebuild it from the ground up. Not only was the new site much more visually appealing, but also relieved their constant headaches in it's smooth and stable functioning.
Citroniq - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Scott B. Franklin & Associates - Law
Franklin Law and Associates has partnered with Hog the Web since 2018. In addition to designing and building a beautiful, modern website, they have relied on us for all their web-related needs, from marketing their LLC services to creating user-friendly onboarding forms for their clients and even setting up new email accounts and forwarders.
Oxlo - Software
Oxlo, a Dura company, approached us to modernize their seven-page website and improve its navigation for a more user-friendly experience. Drawing from our successful collaboration on a previous website redesign project, we worked closely with their team to update both the content and design resulting in an eye-catching new look.
DJS Advisory LLC
This client wanted to get their consulting business online, but they didn't know where to start. We teamed up with them to figure out which services were most important to showcase, and then we designed a website with eye-catching colors and clear images. The client was ecstatic with the results, and their business got a major boost in online visibility.
Association of Academic Support Educators - Law
We redesigned the website for AASE including a brand new, user-friendly membership subscription portal for Law School educators that includes a dashboard area with members-only content like presentation recordings, event registration, scholarship opportunities, a forum, and more.
Input Ace - Software
Input Ace was in a rapid growth phase and needed a new, industry-leading website design to reflect their new success. After attempting to work with a lower-budget designer, they were unimpressed with the results. After reaching out to us, they were dazzled when we revealed our new designs for their website, and they've referred many more clients to us since the successfully completed project.
Greenfire Bio - Research
This client was launching a new biotech company and needed a clean, professional-looking web presence on short notice. Leveraging some existing design templates, and stock imagery, we were quickly able to build and launch their new website. It turned out so well that they haven't felt a need to redesign it yet!
Keystate - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Gilreath & Associates - Law
Gilreath & Associates came to us wanting a backup copy of their current website taken, before having us redesign/rebuild it. We quickly discovered that it was built on a proprietary content management system (CMS) and there was no way to save a working backup copy of the old website. This was very frustrating. Fortunately we build all out websites on the open-source WordPress CMS, which can be used by any developer, and migrated to any hosting provider. This gave the client much greater peace of mind in investing in building the new site with us.
Health First Consulting - Medical
Cass had a novel business idea of creating patient education videos that doctors and hospitals could purchase access to. We worked with her to create a user-friendly store and checkout process that included granting instant access to the videos. Her customers can even generate an expiring link that grants temporary access to the videos for their various office devices. Once we launched the new site, she received numerous compliments on the site's design and ease of use.
Mike Sarraille - Coaching
Hog the Web designed and built several websites now for Mike Sarraille and his marketing team. We enjoyed the more hands-on approach of his team and the way we were able to bounce ideas back and forth to arrive at end results that really exceeded everyone's expectations. As they say, teamwork makes the dream work!
FHL Banks - Finance
FHLBanks approached us to give their website a much needed refresh. Since the new site was launched, we've enjoyed working together with their team to add new pages, update the content, and continue to improve the site for their customers.
What It’s Like to Work With Us
These are real clients describing the people, the problem-solving, and the working relationships behind our WordPress projects. Good websites matter. So does being able to reach your web team later.
Applied Marketing Science
“I can't say enough good things about the Hog the Web team. They're flexible, communicative, and they offer great ideas and advice.”
The Leelanau School
“They feel less like a contractor and more like a partner who's genuinely invested in helping us”
Imhoff Fine Residential Painting
“Look at what happened to my traffic when I went back to Hog the Web... Boom!”
The French Library
“We've been working with Hog the Web for the past five years and it's been a really good experience for us.”
DCAC Live
“They dug into our SEO ... and found issues we didn't even know we had.”
Follow the Money
“We will be using Hog the Web for many many years to come, and we highly, highly recommend them for you as well.”
Design, development, search, and the technical details
Green Bay Web Design & WordPress Services
Some projects start with a blank slate. Others involve a site full of useful pages, organic rankings, product data, and integrations that cannot simply be discarded. We scope the work around what matters to your business, not around a fixed number of pages in a template.
Custom WordPress Design & Development
Distinctive websites with sensible navigation, strong mobile usability, accessible design choices, and content your staff can actually maintain. The right structure for your brand, not a trendy layout looking for a purpose.
SEO-Smart Redesigns & Migrations
Before we replace an existing site, we look at organic landing pages, URLs, incoming links, content worth retaining, and conversion tracking. Redirects and technical checks are part of the plan, not an emergency discovered after launch.
Product Catalogs, Commerce & Integrations
Structured product listings, resource libraries, RFQ forms, dealer information, WooCommerce shops, appointment tools, and useful third-party connections. For B2B and retail alike, we make it easier to move from interest to action.
Technical SEO, AI Visibility & Website Care
Search engines and AI-assisted discovery work better with clearly organized content and technically accessible pages. We help with those foundations, then continue with updates, monitoring, fixes, and improvements when needed.
Not every project solves the same problem
Real Projects With Results You Can Examine
For businesses comparing developers, the useful question isn’t “Do you make good-looking sites?” It’s “What did you change, and what happened afterward?” These three projects cover SEO recovery, a B2B redesign, and a focused organic search campaign. Different objectives. Different ways of measuring them.
Rebuilding what another redesign destroyed
+75%
Imhoff Fine Residential Painting
After a previous vendor replaced a content-rich website with roughly five pages, organic traffic fell 97%. We recovered valuable content and URL paths, repaired redirects, and improved visitor pathways. After recovery, GA4-tracked conversions were 75% above the original website before the failed redesign, with spam leads excluded. A useful reminder: the pages you already own have value.
Making complicated B2B services clearer
+49.9%
Applied Marketing Science
AMS needed a homepage that explained multiple research and consulting offerings without leaving visitors guessing. Comparing the 42 days before and after its July 2026 launch, homepage engagement rate rose from 25.0% to 37.5%, a 49.9% relative increase. That kind of information architecture is relevant to manufacturers and professional firms with several kinds of customers.
Getting discovered beyond branded searches
+207%
Overwatch
Technical fixes, improvements to existing pages, and a targeted content program helped monthly non-branded organic clicks grow 207% during a March–August 2026 SEO engagement, measured in Google Search Console. This was an SEO campaign, not a website redesign. It illustrates why search strategy doesn’t end when development does.
Explore the individual case studies for their measurement windows and detailed project work.
For the businesses that power Northeast Wisconsin
Green Bay Businesses Don’t All Need the Same Website
Green Bay’s economy has a particular mix of production and service work. The City of Green Bay identifies food processing, paper and packaging, advanced manufacturing, and transportation as major industry clusters. The Greater Green Bay Chamber also highlights the scale of healthcare and the region’s supplier networks. Those industries have customers who arrive with very different questions.
Paper, packaging, manufacturing & B2B sales
For converters, equipment vendors, industrial service firms, and food processors, buyers often arrive with a specific application or requirement. Make capabilities, materials, specifications, industry uses, documentation, and quote requests easy to locate. A good B2B site saves sales teams from explaining the basics over and over.
Healthcare, insurance & specialized services
Visitors may be patients, policyholders, referring partners, recruits, or business clients. Each audience needs different information. We work on clear site architecture, helpful service detail, accessibility, staff editing workflows, and appropriate treatment of sensitive form submissions.
Transportation, contractors & consumer businesses
A logistics provider needs clear service coverage and shipment capabilities. A contractor needs trust signals and straightforward inquiries. Retailers and food businesses may need online orders, menus, or inventory. The right WordPress features depend on the job your website must perform.
Plan for Your Real Territory, Not Just a City Keyword
Some Green Bay companies need to reach nearby customers in Brown County, including Ashwaubenon, De Pere, Howard, and Allouez. Others sell products or specialized services throughout the Midwest or nationally. A good site makes that distinction clear: service-area information where it helps, detailed capabilities for out-of-region procurement teams, and useful content rather than nearly identical city pages.
Whether you’re working from a small office or managing a large catalog, we structure WordPress around how your buyers actually search and decide.
What to ask before signing a contract
How to Compare Green Bay Web Design Companies
Local agencies offer everything from low-cost starter websites to custom builds and monthly management. Those can all be reasonable choices for different needs. What gets missed is the handoff: who owns the domain, whether you can edit important pages, what a migration includes, and what ongoing charges buy you.
Before choosing an agency, ask them to walk through a real proposal, not just a pretty homepage. A simple site that answers customer questions well may be the right choice. If you have years of organic traffic or dozens of technical product pages, you’ll want a much more careful plan.
What is truly custom about the build?
Ask which layouts are unique, who writes and enters content, and how product, service, and location page templates work. One custom-looking homepage does not necessarily mean the whole site was planned around your business.
Can you take your website with you?
Confirm access to the domain, hosting, WordPress, analytics, Search Console, and paid licenses. If you decide to switch developers, find out what’s transferable, what must be renewed, and whether there are exit fees.
What happens to your existing search value?
Request a prelaunch list of important pages, a URL mapping and redirect plan, a migration checklist, and postlaunch tracking. That is especially important for older manufacturing, service, and resource pages that still generate qualified visits.
What does the monthly charge cover?
Hosting, software updates, backups, content edits, emergency support, and active SEO are separate responsibilities. Ask what’s included, how requests are submitted, and what happens when the site needs more than routine maintenance.
No rushed launch followed by guesswork
How a Green Bay WordPress Project Takes Shape
The first step isn’t choosing a theme. It’s figuring out who uses your website, what they need, and where the existing experience is falling short. That may mean inspecting search traffic and a legacy product library, or building a first website with room for a growing team.
1. Discovery and baseline
Clarify goals and audiences, gather access, review search performance and site health, and flag important pages, forms, and integrations. Identify easy wins before specifying expensive work.
2. Information architecture and design
Organize services, capabilities, product types, and audience routes. Design core layouts and revise them with your feedback before rolling out the rest of the site.
3. WordPress development and testing
Build editable components, migrate content carefully, implement redirects where needed, configure selected tools, and test mobile layouts, accessibility basics, forms, and speed.
4. Launch, verify, and keep improving
Check priority URLs, conversion events, technical issues, and content. Provide editing guidance and discuss optional maintenance or continued SEO work based on the real results.
We agree on the scope and review milestones, build in staging, and test critical pathways before anything replaces the live site. Then we watch the launch and help with what comes next.
Budget for the actual work
What Does Green Bay Web Design Cost?
Published local prices vary widely because the work varies widely. A five-page brochure site is one thing; a manufacturer’s structured catalog, a multi-location service business, or a content-heavy SEO migration is another. A proposal should explain what you’re getting and what will require ongoing fees.
We estimate projects based on unique layouts, content preparation, third-party features, WordPress development, required SEO protection, testing, and training. If the site already attracts good search traffic, migration planning needs a proper budget line.
Try the 3-minute website estimator to get a starting range, then we can discuss the details.
The questions behind the quote
Compare What’s Included, Not Just the Price Tag
- Template-based design or distinct page layouts
- Product and capability libraries, service pages, or resources
- Content writing, photography, data migration, and staff input
- WooCommerce, RFQs, booking, and other integrations
- Existing rankings, redirects, technical SEO, and analytics checks
- Accessibility, mobile testing, feedback rounds, and training
Ask for hosting, software renewals, and optional maintenance to be identified separately.
A website your people can run
Useful on Launch Day. Still Useful Two Years Later.
New packaging products. Updated insurance services. A fresh job opening. A seasonal menu. Normal business changes shouldn’t require rebuilding your site or calling a developer for every small edit.
We create WordPress editing tools and content structures that make sense to the people maintaining them, alongside handoff guidance for account access, domains, hosting, and licenses. You keep the ability to manage your content, with the option to call us when a larger change comes up.
Dependable help when the site changes
Maintenance Is a Plan, Not a Panic Button
A healthy WordPress site needs updates, backups, security attention, and periodic functional checks. Forms break, plugins change, and your business doesn’t stand still. We can work with suitable existing hosting or explain alternatives, and offer ongoing support so your team has someone to turn to.
Answers to the questions worth asking
Green Bay Web Design: Frequently Asked Questions
What to budget, how to protect rankings, who owns the site, which WordPress features make sense, and what support should look like once the website is live.
Do you build custom WordPress websites for Green Bay businesses?
Yes. Hog the Web serves businesses and organizations in Green Bay and Brown County with custom WordPress design and development, site redesigns, technical SEO, and ongoing maintenance. Projects range from service-company sites to more complex B2B product and resource libraries.
How much should a Green Bay business plan to spend on web design?
It depends on what you need the website to do. A simple brochure site costs less than a custom catalog, online store, or large SEO-sensitive redesign. We scope design, content, features, migrations, integrations, and testing before quoting. Our 3-minute estimator can help you start planning a budget.
Can you redesign an older site without losing its search visibility?
We audit organic traffic, important landing pages, backlinks, content, URLs, and tracking before redesigning. We plan redirects and test the new site before and after launch. That reduces avoidable risks, although no one can guarantee unchanged rankings. Our Imhoff recovery case study explains the consequences of skipping that work.
Can WordPress handle a manufacturer’s specifications and quote requests?
Yes. We can structure capabilities, product families, technical documents, applications, and custom RFQ pathways in WordPress. The goal is to help purchasing teams understand what you provide and send enough detail to make a conversation productive.
What if different audiences need different information on our site?
We design paths for the people using the website. A Green Bay healthcare organization might serve patients, referring professionals, and job candidates; a distributor might serve engineers, purchasing managers, and dealers. Clear navigation and page structure help those visitors reach the right information.
Do we own the domain, content, and WordPress account after launch?
We discuss domain registration, administrator access, account ownership, hosting, analytics, and licensed assets during project scoping and handoff. Make sure any agency proposal explains third-party licensing and what happens if you eventually change website providers.
When is WordPress a better fit than Wix or Squarespace?
Wix and Squarespace can work for straightforward brochure sites. WordPress offers more flexibility when you need advanced content structures, integrations, SEO control, multiple editors, custom development, or a growing product and service library. We make the recommendation around your requirements.
Can you take over a WordPress site another developer built?
Often. We first review the hosting environment, theme and plugins, backups, site access, search performance, and any reported issues. Depending on what we find, targeted repairs or a staged rebuild may be more sensible than starting from zero.
Can our website support WooCommerce, bookings, or a dealer portal?
Potentially, yes. We can scope WooCommerce, appointment tools, member or dealer-only content, and integrations with business software. The right approach depends on payments, user permissions, data sensitivity, plugin suitability, and your maintenance capacity.
How long does a Green Bay website redesign usually take?
A relatively small project with content ready can move faster than a custom site with many pages, approvals, and integrations. We set a project-specific schedule around discovery, designs, development, review, migration, testing, and launch rather than promising the same deadline to everyone.
What about local SEO, AI search, maintenance, and our existing hosting?
We can build sound technical and content foundations for local SEO and AI-assisted discovery, with ongoing SEO work scoped separately. WordPress updates, security, and support are also available through maintenance plans. Existing hosting can often be retained if it meets technical and security needs.
Do we need to meet in person to work together?
No. Hog the Web is headquartered in Traverse City, Michigan, and serves Green Bay businesses through scheduled calls, design reviews, shared project materials, and a staging environment where you can inspect work and request changes.
Build a Website Your Business Can Rely On
Whether you’re trying to explain complex services, replace an aging WordPress site, or make the next customer inquiry easier, we can help you sort out the right scope. Tell us what isn’t working and what you want to improve. We’ll take it from there together.
