Rochester Hills Web Design
With a Longer View
A website has more to do than look good on launch day. It needs to explain what you offer, earn trust, and keep working when your business changes. Hog the Web creates custom WordPress websites for Rochester Hills businesses, with thoughtful design, SEO-conscious development, and dependable help after launch.
Planning the budget first? Try our 3-minute website estimator.
Rochester Hills, MI
Serving Oakland County
300+
Businesses served
WordPress
Design + development + SEO
Long-term
Support beyond launch
Built for the Business You’re Running. And the One You’re Growing.
A supplier site needs to answer an engineer’s questions. A medical practice needs clear services and appointment paths. A neighborhood retailer may need products, hours, and a checkout that actually works on a phone. Rochester Hills website design should start with those real jobs, not a list of pretty templates.
Since 2015, we’ve built, redesigned, and supported WordPress websites for more than 300 businesses and organizations. We think through what happens after launch, too: content updates, plugin maintenance, new services, and the occasional “can our website do this?” request.
Selected Work: Websites With Real Jobs to Do
MIG & CO. - Software
MIG approached us, ready for a major overhaul of their outdated website geared toward business lead generation. We put special attention to making the website load lightning-fast and snappy. Our new design is still delivering results for them, now years later, and they couldn't be more satisfied.
Faxination
Faxination was a unique redesign where we seamlessly combined two websites into a single, visually captivating, and professionally polished site. Even though this unique request presented some challenges, we were able to work through it seamlessly. Ultimately, our client expressed great satisfaction with the innovative custom design we delivered!
— Susan Leid
Christie Dustman - Landscape Design
One of our most beloved and highly regarded website designs is for Christie Dustman and her landscape design company. The beauty and professionalism of her landscape work really shine through in this design. Recently we've been helping her with search engine optimization (SEO). In the past six months, we've doubled the number of keywords her site ranks for in Google search results!
StudyBuddy Pro - Law School Tutoring
We designed and built this fully interactive law tutoring portal for StudyBuddyPro that serves hundreds of law students nationwide. This includes subscription-based ecommerce functionality, online courses, quizzes, member dashboard, individual user analytics and much more!
Imhoff Painting
First, we refreshed Imhoff's branding with a new style guide. Next, we redesigned their company website based on the new look. Our copy-writers also edited the sales copy of their web pages to create a more consistent and engaging brand voice.
Once we launched the new version of this site, their conversions increased 75%!
View Imhoff Painting Case Study
Catchlight Painting
We designed a beautiful, custom website for Catchlight Painting that we've noticed many of their competitors attempt to replicate after it was launched. Next, we focused on their SEO performance and were able to TRIPLE their traffic from search engines in 12 months. Needless to say, they are definitely Hogging the Web!
Eskow Law Group
The Eskow Law Group wanted something refreshingly different for their website. Hog the Web was able to design and build a unique web presence that perfectly captured their vision. The design is also user-friendly and optimized to adapt to all different device screen sizes, from mobile to tablet to desktop.
AMS Insights - Marketing
We had helped the AMS marketing team with maintaining their old, and somewhat glitchy e-commerce website for several years. Finally, they grew tired of the extra hassle and cost of constantly fixing the old site and asked us to rebuild it from the ground up. Not only was the new site much more visually appealing, but also relieved their constant headaches in it's smooth and stable functioning.
Citroniq - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Scott B. Franklin & Associates - Law
Franklin Law and Associates has partnered with Hog the Web since 2018. In addition to designing and building a beautiful, modern website, they have relied on us for all their web-related needs, from marketing their LLC services to creating user-friendly onboarding forms for their clients and even setting up new email accounts and forwarders.
Oxlo - Software
Oxlo, a Dura company, approached us to modernize their seven-page website and improve its navigation for a more user-friendly experience. Drawing from our successful collaboration on a previous website redesign project, we worked closely with their team to update both the content and design resulting in an eye-catching new look.
DJS Advisory LLC
This client wanted to get their consulting business online, but they didn't know where to start. We teamed up with them to figure out which services were most important to showcase, and then we designed a website with eye-catching colors and clear images. The client was ecstatic with the results, and their business got a major boost in online visibility.
Association of Academic Support Educators - Law
We redesigned the website for AASE including a brand new, user-friendly membership subscription portal for Law School educators that includes a dashboard area with members-only content like presentation recordings, event registration, scholarship opportunities, a forum, and more.
Input Ace - Software
Input Ace was in a rapid growth phase and needed a new, industry-leading website design to reflect their new success. After attempting to work with a lower-budget designer, they were unimpressed with the results. After reaching out to us, they were dazzled when we revealed our new designs for their website, and they've referred many more clients to us since the successfully completed project.
Greenfire Bio - Research
This client was launching a new biotech company and needed a clean, professional-looking web presence on short notice. Leveraging some existing design templates, and stock imagery, we were quickly able to build and launch their new website. It turned out so well that they haven't felt a need to redesign it yet!
Keystate - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Gilreath & Associates - Law
Gilreath & Associates came to us wanting a backup copy of their current website taken, before having us redesign/rebuild it. We quickly discovered that it was built on a proprietary content management system (CMS) and there was no way to save a working backup copy of the old website. This was very frustrating. Fortunately we build all out websites on the open-source WordPress CMS, which can be used by any developer, and migrated to any hosting provider. This gave the client much greater peace of mind in investing in building the new site with us.
Health First Consulting - Medical
Cass had a novel business idea of creating patient education videos that doctors and hospitals could purchase access to. We worked with her to create a user-friendly store and checkout process that included granting instant access to the videos. Her customers can even generate an expiring link that grants temporary access to the videos for their various office devices. Once we launched the new site, she received numerous compliments on the site's design and ease of use.
Mike Sarraille - Coaching
Hog the Web designed and built several websites now for Mike Sarraille and his marketing team. We enjoyed the more hands-on approach of his team and the way we were able to bounce ideas back and forth to arrive at end results that really exceeded everyone's expectations. As they say, teamwork makes the dream work!
FHL Banks - Finance
FHLBanks approached us to give their website a much needed refresh. Since the new site was launched, we've enjoyed working together with their team to add new pages, update the content, and continue to improve the site for their customers.
Hear It From the People We Work With
Clients talk about the experience of working with our team, from web development and redesigns to SEO fixes and support years after a project goes live.
Applied Marketing Science
“I can't say enough good things about the Hog the Web team. They're flexible, communicative, and they offer great ideas and advice.”
The Leelanau School
“They feel less like a contractor and more like a partner who's genuinely invested in helping us”
Imhoff Fine Residential Painting
“Look at what happened to my traffic when I went back to Hog the Web... Boom!”
The French Library
“We've been working with Hog the Web for the past five years and it's been a really good experience for us.”
DCAC Live
“They dug into our SEO ... and found issues we didn't even know we had.”
Follow the Money
“We will be using Hog the Web for many many years to come, and we highly, highly recommend them for you as well.”
Website design and development
WordPress Web Design & Development for Rochester Hills
A clinic, a specialist manufacturer, and a growing service firm may all need a new website, but their content and workflows should look very different. Our WordPress development services start by learning how people find your business, what they need to know, and what action they should take next.
Custom Web Design That Makes Sense
Give visitors a clear answer to “Am I in the right place?” We design responsive websites around services, audiences, proof, and practical next steps instead of squeezing your business into a generic theme.
- Custom layouts for important page types
- Mobile-friendly forms and contact paths
- Clear services, proof, and navigation
Website Redesign & Search Preservation
An older site may be hard to use but still have valuable rankings, URLs, and inbound links. We evaluate that footprint before rebuilding, map redirects where needed, and treat SEO preservation as part of the redesign.
- Important page and URL inventory
- Redirect, canonical and internal-link checks
- Redesigns designed around user journeys
Flexible WordPress Development
Need more than a handful of pages? We build tailored WordPress layouts, searchable resources, quote forms, membership features, WooCommerce stores, and connections to tools your team already uses.
- Service, product and capability templates
- Booking, commerce and integration options
- Staff-editable content structures
Technical SEO, AI Visibility & Website Care
We also handle the work that keeps a website useful: technical SEO, content improvements, WordPress maintenance, security updates, and troubleshooting. The goal is a site your team can count on, not just a successful launch.
- WordPress SEO services
- Maintenance and ongoing support
- Technical fixes and measurable improvements
Documented work, not vague promises
Three Projects. Three Different Measures of Success.
Better site design is not a single metric. For an established contractor it meant fixing an SEO-damaging redesign and improving conversion tracking. For a B2B consultancy it meant making complex services easier to explore. For a recruiting business it meant reaching people who had never searched for the brand. Here’s the evidence.
SEO recovery + conversion improvement
+75%
Imhoff Fine Residential Painting
After an earlier redesign triggered a 97% organic traffic drop, we rebuilt important pages and URLs, repaired redirects, and improved the site’s experience. GA4 tracked conversions rose 75% compared with the original pre-crash website.
B2B website redesign + engagement
+49.9%
Applied Marketing Science
The redesign clarified complex research services and gave visitors better ways to find relevant expertise. Homepage engagement rate increased 49.9% in the 42-day post-launch comparison; homepage search impressions also rose 46%.
Technical SEO + content strategy
+207%
Overwatch
Focused technical SEO, optimization of existing pages, and career-focused content helped non-branded monthly organic clicks increase 207%. This was an SEO campaign, not a website redesign result.
Source measures: GA4 for Imhoff conversions and AMS engagement; Google Search Console for AMS impressions and Overwatch organic search performance. Explore all case studies.
Different audiences, different requirements
Websites for the Work Rochester Hills Businesses Actually Do
The City of Rochester Hills’ 2021 economic-development strategy identifies manufacturing, healthcare, retail, and education as important parts of its economy. That mix matters online: a purchasing manager evaluating an industrial supplier does not browse like a patient choosing a provider or a parent registering for a program.
Manufacturers, Automation & B2B Suppliers
Explain capabilities, materials, certifications, industries served, and the specifications buyers need to evaluate a supplier. Put request-a-quote and technical inquiry paths near the information that triggers those questions.
Healthcare Practices & Professional Firms
Organize specialties, team credentials, service areas, accepted appointment methods, and practical first-visit information. Make the next step obvious without forcing visitors to hunt through menus. Any sensitive-data workflows require appropriate security and compliance planning.
Retail, Education & Local Organizations
Stores, community groups, and education programs often need different kinds of functionality: events, class or program information, online orders, memberships, and frequent staff-managed updates. Simple navigation matters as much as flexible tools.
Serving Rochester Hills and Nearby Oakland County Communities
We provide website design and WordPress development for Rochester Hills organizations and businesses serving customers across Rochester, Auburn Hills, Troy, Oakland Township, Sterling Heights, and neighboring areas. We tailor the site to your real customer base, whether people find you around the corner, across Michigan, or nationwide.
For example, the city’s Brooklands District planning material describes a mix of small retail, personal services, offices, and medical uses. A business serving that kind of audience might need fast mobile pages and local inquiry routes, while a regional supplier needs deeper technical content. Both are valid. Neither should be built from the same brief.
What to ask before signing
How to Compare Rochester Hills Web Design Companies
You’ll find agencies with local offices, freelancers selling affordable five-page sites, and teams offering ongoing SEO and hosting. The question is not which pitch sounds most impressive. It’s what you will own, what the price includes, and who will solve problems later. In a general small-business website discussion, domain ownership and renewal costs came up as practical concerns. They are good questions here, too.
Will We Own the Domain, Content and Accounts?
Ask whose name is on the domain registration, who has admin-level WordPress access, and who controls analytics, hosting and premium licenses. Get the handoff and cancellation terms before you commit.
What Makes This Quote Complete?
Compare unique layouts, content entry, copywriting, testing, integrations, training, hosting and post-launch fixes. A “five-page website” can describe very different amounts of work.
What Happens to Our Search Traffic?
If the old site is indexed, ask how the team will handle existing URLs, redirects, internal links, metadata and search monitoring. Your most valuable pages should not disappear just because they looked dated.
Can Our Team Make Changes Next Month?
Ask to see how a non-developer edits a service page, updates an employee profile, or publishes news. Also clarify who handles plugin updates, security, backups and urgent fixes.
A process that fits the project
From the First Conversation to a Site Your Team Can Use
We want to understand the business before making design decisions. Who needs information? Where are visitors getting stuck? Which current pages already produce inquiries? We use those answers to set scope, design priorities and launch requirements.
Discover the Real Requirements
We review your goals, audience, important content, existing website performance, technical constraints and the people who will update the site.
Make the Structure Easy to Follow
We plan navigation, key layouts and conversion paths before filling pages with decoration. Complex services get especially careful treatment.
Build, Migrate and Test
We develop the approved designs in WordPress, connect required systems, test across devices, and handle URL and content migration where applicable.
Launch, Train and Keep Improving
We coordinate launch checks, clarify account access, show your team how to make changes and can stay involved with website care, SEO and development.
Your scope, content responsibilities, accessibility needs, SEO migration work and support terms are agreed on before implementation.
The honest cost conversation
How Much Does Website Design Cost in Rochester Hills?
A small service-business website with ready-to-use copy is not the same job as a medical practice redesign, a manufacturer’s searchable capabilities library, or an online shop with integrations. We estimate from the features and work involved, then make the deliverables clear. That’s more useful than a single “starting at” number that excludes half the project.
Want to explore budget before a meeting? Our 3-minute website estimator helps you outline the basics. We’ll still review the specifics before giving a project quote.
What changes the price?
It’s the Scope Behind the Pages
- Custom visual design or existing approved mockups
- Unique layouts, content types and navigation
- Copy, photos, diagrams and asset preparation
- Booking, CRM, lead forms, WooCommerce or other integrations
- Existing content migration and SEO redirect work
- Accessibility, testing, revisions and training
We spell out inclusions, assumptions and next steps in the proposal.
Keep your options open
A WordPress Site Your Staff Can Actually Run
Your marketing coordinator should be able to update a team bio without opening a support ticket. Your service manager should be able to suggest a new page without rebuilding the whole site. We choose content structures that make everyday editing practical and leave room for future growth.
We also talk through ownership and portability early. Hosting, login access, paid software, and continuing maintenance should be understood before they become urgent.
After the handoff
Flexibility Without Guesswork
Keep control of your website. We can work with suitable hosting arrangements and discuss migration requirements rather than tying the project to a proprietary site builder.
We clarify who owns the domain and accounts, who manages plugin licenses, how staff training works, and whether optional support is the best choice for your team.
Common questions, clear answers
Rochester Hills Web Design: Frequently Asked Questions
Straight answers about WordPress, website cost, migration risks, ownership, integrations and ongoing support.
Do you offer web design services in Rochester Hills, Michigan?
Yes. Hog the Web provides custom WordPress web design, development, website redesign, SEO and ongoing support for businesses and organizations serving Rochester Hills and nearby Oakland County communities. We scope work around your audience and business needs.
What does a professional website typically cost in Rochester Hills?
There is no reliable single price for every project. A straightforward site with prepared content costs less to develop than a custom WordPress platform with many unique layouts, integrations or a complex SEO migration. We quote against the actual scope. You can begin with our 3-minute website estimator.
Can you build a website for a manufacturing or engineering supplier?
Yes. We can organize technical capabilities, industries served, product or process information, certifications, team expertise and quote-request routes. The objective is to help purchasing teams and prospective partners understand what you do and whether you’re a fit.
Can you design a website for a healthcare practice or professional office?
We can create clear service, provider, location and appointment information, and integrate appropriate scheduling or inquiry tools. If your workflow handles sensitive patient or client information, we identify the security, vendor and compliance requirements during planning rather than assuming a basic contact form is suitable.
Can you redesign our existing WordPress website without damaging SEO?
We inventory important pages and URLs, review backlinks and internal links, plan redirects where needed, and check search performance around launch. No agency can promise rankings will never change, but thoughtful SEO migration work reduces preventable losses. See our Imhoff SEO recovery case study.
Is WordPress better than Wix or Squarespace for our business?
It depends on the site. Simple sites may be fine on a hosted builder. WordPress is often a better fit when you want custom functionality, editable content types, flexible hosting or more control over long-term development. We’ll explain the tradeoffs rather than insist every project needs the same platform.
Will we own the website, domain and hosting accounts?
Ownership and account access should be documented in the scope. We build on WordPress rather than a proprietary in-house website builder, and can discuss suitable hosting options. We clarify WordPress administration, domain management, third-party licenses and handoff responsibilities before launch.
Will our staff be able to update pages without a developer?
That is a normal project goal. We can structure WordPress pages, reusable layouts and content fields so approved staff can maintain common information. We also discuss training and who handles more technical changes that should not be made casually.
Can you integrate appointment booking, online sales or a CRM?
Yes, depending on your chosen platforms. Projects may include scheduling, service inquiries, lead forms, WooCommerce, memberships or CRM connections. We review the integrations and vendor requirements before promising a cost or delivery timeline.
Can our website be optimized for local SEO and AI search?
We can improve the technical foundations, content organization, internal links and useful answers that help search systems and customers understand your services. Local SEO may also involve your broader business listings and content strategy. No provider can guarantee a particular ranking or AI citation. Learn about our WordPress SEO services.
What kind of WordPress maintenance is available after launch?
We offer optional ongoing WordPress maintenance, security and development support. We agree on responsibility for updates, backups, troubleshooting, content changes and response expectations based on the plan. You can also choose to manage your own site.
Do we have to meet in person to work with Hog the Web?
No. Planning, feedback, design reviews and launch coordination can be done through video calls and shared documents. Hog the Web is headquartered in Traverse City, Michigan, and works with Rochester Hills organizations without requiring in-person meetings.
Let’s Make Your Website a Better Business Tool.
Planning a new site or a careful redesign in Rochester Hills? Tell us what works, what doesn’t, and what you need the next version to do. We’ll help you work out a sensible path forward.
