Southfield Web Design
With the Details Worked Out
A law firm, a healthcare practice, and an automotive supplier have very different customers. Their websites shouldn’t feel like different versions of the same template. Hog the Web builds custom WordPress websites for Southfield businesses, with practical UX, technically sound SEO, and real help after launch. We’ve supported more than 300 businesses and organizations since 2015.
Planning a new website? Explore the 3-minute website estimator to get an initial sense of scope and cost.
Southfield, Michigan
Serving Oakland County & Metro Detroit
300+
Businesses & organizations served
WordPress
Web design, development & SEO
Since 2015
Support beyond launch
More Than a Better-Looking Homepage
Maybe clients can’t tell which service fits their situation. Your team is sending prospects PDFs because the website doesn’t explain enough. Or the site still brings in traffic, but changing the design feels risky. Those are the problems worth solving before anyone talks about colors or animations.
We combine thoughtful page structure, custom WordPress development, SEO planning, and practical handoff. The goal is a site that makes your expertise easier to understand and your business easier to work with. And one your team can keep current without a developer sitting beside them.
Take a Look at the Work
MIG & CO. - Software
MIG approached us, ready for a major overhaul of their outdated website geared toward business lead generation. We put special attention to making the website load lightning-fast and snappy. Our new design is still delivering results for them, now years later, and they couldn't be more satisfied.
Faxination
Faxination was a unique redesign where we seamlessly combined two websites into a single, visually captivating, and professionally polished site. Even though this unique request presented some challenges, we were able to work through it seamlessly. Ultimately, our client expressed great satisfaction with the innovative custom design we delivered!
— Susan Leid
Christie Dustman - Landscape Design
One of our most beloved and highly regarded website designs is for Christie Dustman and her landscape design company. The beauty and professionalism of her landscape work really shine through in this design. Recently we've been helping her with search engine optimization (SEO). In the past six months, we've doubled the number of keywords her site ranks for in Google search results!
StudyBuddy Pro - Law School Tutoring
We designed and built this fully interactive law tutoring portal for StudyBuddyPro that serves hundreds of law students nationwide. This includes subscription-based ecommerce functionality, online courses, quizzes, member dashboard, individual user analytics and much more!
Imhoff Painting
First, we refreshed Imhoff's branding with a new style guide. Next, we redesigned their company website based on the new look. Our copy-writers also edited the sales copy of their web pages to create a more consistent and engaging brand voice.
Once we launched the new version of this site, their conversions increased 75%!
View Imhoff Painting Case Study
Catchlight Painting
We designed a beautiful, custom website for Catchlight Painting that we've noticed many of their competitors attempt to replicate after it was launched. Next, we focused on their SEO performance and were able to TRIPLE their traffic from search engines in 12 months. Needless to say, they are definitely Hogging the Web!
Eskow Law Group
The Eskow Law Group wanted something refreshingly different for their website. Hog the Web was able to design and build a unique web presence that perfectly captured their vision. The design is also user-friendly and optimized to adapt to all different device screen sizes, from mobile to tablet to desktop.
AMS Insights - Marketing
We had helped the AMS marketing team with maintaining their old, and somewhat glitchy e-commerce website for several years. Finally, they grew tired of the extra hassle and cost of constantly fixing the old site and asked us to rebuild it from the ground up. Not only was the new site much more visually appealing, but also relieved their constant headaches in it's smooth and stable functioning.
Citroniq - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Scott B. Franklin & Associates - Law
Franklin Law and Associates has partnered with Hog the Web since 2018. In addition to designing and building a beautiful, modern website, they have relied on us for all their web-related needs, from marketing their LLC services to creating user-friendly onboarding forms for their clients and even setting up new email accounts and forwarders.
Oxlo - Software
Oxlo, a Dura company, approached us to modernize their seven-page website and improve its navigation for a more user-friendly experience. Drawing from our successful collaboration on a previous website redesign project, we worked closely with their team to update both the content and design resulting in an eye-catching new look.
DJS Advisory LLC
This client wanted to get their consulting business online, but they didn't know where to start. We teamed up with them to figure out which services were most important to showcase, and then we designed a website with eye-catching colors and clear images. The client was ecstatic with the results, and their business got a major boost in online visibility.
Association of Academic Support Educators - Law
We redesigned the website for AASE including a brand new, user-friendly membership subscription portal for Law School educators that includes a dashboard area with members-only content like presentation recordings, event registration, scholarship opportunities, a forum, and more.
Input Ace - Software
Input Ace was in a rapid growth phase and needed a new, industry-leading website design to reflect their new success. After attempting to work with a lower-budget designer, they were unimpressed with the results. After reaching out to us, they were dazzled when we revealed our new designs for their website, and they've referred many more clients to us since the successfully completed project.
Greenfire Bio - Research
This client was launching a new biotech company and needed a clean, professional-looking web presence on short notice. Leveraging some existing design templates, and stock imagery, we were quickly able to build and launch their new website. It turned out so well that they haven't felt a need to redesign it yet!
Keystate - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Gilreath & Associates - Law
Gilreath & Associates came to us wanting a backup copy of their current website taken, before having us redesign/rebuild it. We quickly discovered that it was built on a proprietary content management system (CMS) and there was no way to save a working backup copy of the old website. This was very frustrating. Fortunately we build all out websites on the open-source WordPress CMS, which can be used by any developer, and migrated to any hosting provider. This gave the client much greater peace of mind in investing in building the new site with us.
Health First Consulting - Medical
Cass had a novel business idea of creating patient education videos that doctors and hospitals could purchase access to. We worked with her to create a user-friendly store and checkout process that included granting instant access to the videos. Her customers can even generate an expiring link that grants temporary access to the videos for their various office devices. Once we launched the new site, she received numerous compliments on the site's design and ease of use.
Mike Sarraille - Coaching
Hog the Web designed and built several websites now for Mike Sarraille and his marketing team. We enjoyed the more hands-on approach of his team and the way we were able to bounce ideas back and forth to arrive at end results that really exceeded everyone's expectations. As they say, teamwork makes the dream work!
FHL Banks - Finance
FHLBanks approached us to give their website a much needed refresh. Since the new site was launched, we've enjoyed working together with their team to add new pages, update the content, and continue to improve the site for their customers.
What Our Clients Say
From the first design review to the updates years later, these clients talk about the experience of working with our team. Real people, real WordPress projects, and relationships that didn’t stop at launch.
Applied Marketing Science
“I can't say enough good things about the Hog the Web team. They're flexible, communicative, and they offer great ideas and advice.”
The Leelanau School
“They feel less like a contractor and more like a partner who's genuinely invested in helping us”
Imhoff Fine Residential Painting
“Look at what happened to my traffic when I went back to Hog the Web... Boom!”
The French Library
“We've been working with Hog the Web for the past five years and it's been a really good experience for us.”
DCAC Live
“They dug into our SEO ... and found issues we didn't even know we had.”
Follow the Money
“We will be using Hog the Web for many many years to come, and we highly, highly recommend them for you as well.”
The right expertise, without the handoffs between agencies
Southfield Web Design & WordPress Development
You might need a brand-new website. You might need to rescue one that’s becoming difficult to maintain. Either way, design decisions affect search, content, analytics, usability, and what happens when the business changes. We consider the whole picture instead of treating the website as a one-time visual project.
Custom WordPress Websites
Websites that make complex services understandable, use mobile layouts sensibly, and give your staff straightforward editing tools. We design the navigation, key page templates, and calls to action around the people you need to reach.
Redesigns That Respect Existing SEO
Replacing a dated website shouldn’t mean discarding useful articles, rankings, or established service pages. We assess organic landing pages, content, redirects, backlinks, and tracking before migrating, then check carefully after launch.
Business Integrations & Advanced Features
Appointment workflows, CRM connections, staff directories, service-area systems, WooCommerce, member access, and more. Not every integration belongs on every site. We help decide what earns its complexity.
Technical SEO, AI Discovery & WordPress Care
Clean information architecture, useful content, crawlable pages, technical SEO, and clear business entities support organic discovery. We also offer WordPress maintenance, security, troubleshooting, and improvements after launch.
What happened after the work was done?
Three Client Problems. Three Measurable Outcomes.
A professional services firm needs clearer routes into its offerings. An established business needs to regain search traffic lost in a redesign. A recruiting organization needs people to discover it before they know its name. Those scenarios aren’t interchangeable, so neither are the metrics. Here’s what our projects actually measured.
When a redesign wipes out established SEO
+75%
Imhoff Fine Residential Painting
A third-party redesign cut a content-rich website to roughly five pages and organic traffic dropped 97%. Our recovery work restored valuable content, URL paths, and redirects, then improved conversion pathways. GA4-tracked conversions ultimately measured 75% higher than on the original site before the failed redesign, excluding spam submissions. That is a stronger reason to plan migrations carefully than any promise about being “SEO friendly.”
Clarifying a complicated set of consulting services
+49.9%
Applied Marketing Science
AMS serves buyers with different research and innovation challenges. We redesigned its homepage as a clearer decision point, supported by proof and more useful navigation. Across the 42 days before and after its July 2026 launch, homepage engagement rate rose from 25.0% to 37.5%, a 49.9% relative improvement. That is an engagement measure, not a conversion claim.
Making a brand discoverable to new audiences
+207%
Overwatch
Overwatch wanted to reach relevant job seekers who weren’t already searching for its brand. In a March–August 2026 SEO and content engagement, monthly non-branded organic clicks increased 207%, based on Google Search Console data. This reflects technical SEO, page improvements, and targeted content, not a website redesign.
Each case study explains the work, the metric, and its measurement period in more detail.
Different buyers. Different questions. Different websites.
What Southfield Businesses Need From Their Websites
Southfield has an unusually varied business mix. The City of Southfield’s business resources describe a substantial office, technology, and professional-services base. Its economic development districts include advanced manufacturing and product-development activity alongside healthcare, retail, and redevelopment. This matters to website planning: some visitors are buying expertise, others are comparing technical capabilities, and many just need a reliable way to book or contact the right department.
Law, finance, insurance & advisory firms
Prospective clients need to understand specialties, credentials, who they will work with, and how to take the next step. For multi-practice firms, clear service groupings, team biographies, intake forms, and careful claims matter more than a dramatic homepage animation.
Healthcare groups & patient-facing services
People may be searching for a provider, an office, an appointment, insurance information, or a career. We organize content for those distinct needs, with accessibility and privacy-aware forms. Sensitive data requires appropriate systems and safeguards, not a generic contact form.
Automotive, technology & B2B specialists
For engineering, mobility, software, and industrial firms, technical credibility is the sale. Capabilities, certifications, project examples, product information, downloadable resources, and properly routed inquiries help buyers qualify you without a chain of emails.
Serving a Neighborhood or Selling Across the Region?
A Southfield law office may primarily serve clients across Oakland County and Metro Detroit. A mobility engineering firm may work with national purchasing teams. A medical practice may need location and provider information that is easy to use on a phone. We build around the actual market, with locally useful pages where appropriate and detailed expertise pages for broader audiences.
The point isn’t to fill your website with neighboring city names. It’s to help the right person see, quickly, that they’re in the right place.
Before you sign a web design contract
How to Choose a Southfield Web Design Company
Plenty of agencies can design an attractive page. The meaningful differences usually appear when an older site has to be migrated, someone needs a change six months later, or the business wants access to its own tools. Ask a prospective partner about those ordinary, unglamorous situations.
Southfield’s agency market includes WordPress developers, branding studios, and full-service marketing firms. It’s worth comparing what they actually include rather than assuming those services are interchangeable.
How is the existing site evaluated?
If your current website brings qualified inquiries, ask for an audit before approving a rebuild. An agency should be able to explain which pages, keywords, forms, analytics events, and redirects it intends to protect.
Who controls the accounts and content?
Clarify ownership of the domain, hosting, WordPress admin account, Search Console, analytics, purchased imagery, and plugin licenses. The handoff should be documented, not dependent on one person remembering a password.
Who makes day-to-day changes?
Have the agency show how a staff member would edit a service, replace a headshot, add a practice area, or publish a resource. Editing should be realistic for the people who will use it.
What is actually included after launch?
Hosting, backups, updates, security monitoring, content edits, emergency assistance, and active SEO are not the same service. Know which items are covered, how requests work, and what costs extra.
Deliberate work beats a rushed handoff
Our WordPress Design Process
We start with goals and audiences, not a favorite template. An established Southfield business might have hundreds of pages and ten years of search history; a newer practice might have content scattered across brochures and emails. Either way, we identify the useful parts, organize the work, and build in a reviewable staging environment.
1. Understand the business & audit the site
Discuss goals, users, access, and existing content. Review traffic, key pages, conversions, technical health, and integration needs so the project begins with a baseline.
2. Structure & design the experience
Sort services into clear groups, map important visitor journeys, and develop page designs around the brand. Review the main layouts together before building every page.
3. Build, migrate & quality-check
Develop editable WordPress modules, carefully move content, plan redirects, and connect required systems. Test accessibility basics, mobile behavior, forms, tracking, and important pages.
4. Launch & stay involved
Verify live URLs, analytics, forms, and search settings. Provide editing guidance and respond to follow-up issues, with optional long-term support and SEO work as the business evolves.
Design, development, launch preparation, and post-launch checks should feel like a connected project. Your team knows what decisions are needed and when.
Plan around requirements, not a mystery package
What Does Professional Web Design Cost in Southfield?
There isn’t one meaningful price for “a website.” A service-focused five-page site takes different work from a multi-practice law firm site, a large healthcare resource center, or a manufacturer’s technical catalog. Custom layouts, content production, migration risks, software connections, reviews, and testing all affect the estimate.
We scope the features and the work before quoting, and identify where ongoing hosting, licensing, maintenance, or SEO services fit. That makes it easier to compare proposals instead of looking only at the initial number.
Try the 3-minute website estimator for a preliminary starting point.
Scope that should be spelled out
Know What You’re Paying to Build
- Original design concepts and unique internal page layouts
- Writing, photography, bios, and service content
- Forms, booking tools, CRM connections, and special features
- Content transfer, URL redirects, and existing SEO protection
- Mobile testing, accessibility considerations, and staff training
- Launch checks, hosting, licenses, and optional maintenance
Ask how revisions, approvals, and responsibilities are handled, too. They can make or break the schedule.
For the people who will manage it
Your Website Shouldn’t Require a Developer for Every Update
An attorney joins the firm. A physician moves offices. An automotive supplier adds a new capability. A site should be able to reflect ordinary business changes without a full rebuild.
We give teams clear WordPress editing pathways and explain how the relevant accounts, licenses, and hosting are managed. You should know what you can update yourself, what deserves expert help, and where to find the people who built the site.
And when something breaks?
WordPress Support for the Long Haul
Software changes. Security issues arise. Tracking needs to be updated. We offer ongoing maintenance and support, so your site has a plan for updates, backups, and troubleshooting, and a team you can call when something more complicated comes up.
Answers before you hire a web designer
Southfield Web Design FAQs
What redesigns cost, how search equity is protected, whether you own the finished work, and what happens when your business needs the site to change.
Do you provide custom web design for businesses in Southfield, Michigan?
Yes. Hog the Web designs and develops custom WordPress websites for Southfield businesses, including professional services, healthcare practices, technology companies, and other organizations. We also help with redesigns, technical SEO, and ongoing maintenance.
How much does Southfield web design usually cost?
Cost depends on scope: unique page layouts, content, integrations, existing website migration, and testing. A small informational site and a multi-audience professional services site are very different projects. We provide a scoped proposal; our 3-minute website estimator can help with early budgeting.
Can you redesign an established law firm or professional services site?
Yes. We can reorganize practice areas, advisor biographies, trust signals, resources, and contact pathways so visitors can find the right expertise. If the current site ranks for valuable queries, we assess existing content and URLs before changing its structure.
How do you protect SEO during a WordPress redesign or migration?
We establish a search-performance baseline, identify high-value pages and links, map old and new URLs, plan redirects, and verify important technical signals after launch. That reduces avoidable loss, although no agency can promise that rankings will never change. See our Imhoff redesign recovery.
Can a healthcare website support scheduling and multiple providers?
Often. We can design provider directories, service and location pages, and appropriate connections to third-party scheduling systems. Patient or other sensitive information needs properly selected, compliant tools and workflows rather than ordinary contact forms.
Can WordPress support an engineering, automotive, or B2B website?
Yes. It can organize technical capabilities, certifications, resources, product families, and inquiry or quote-request workflows. The structure can serve engineers, procurement teams, partners, and job candidates without mixing all their needs on one page.
Will we control our domain, website content, and WordPress access?
We discuss access, ownership, hosting, analytics, and third-party licenses before handoff. Your agreement should clearly identify who controls the domain and site accounts, what deliverables are transferable, and any software that requires ongoing licensing.
Should we use WordPress rather than Wix or Squarespace?
For a simple, low-maintenance brochure site, Wix or Squarespace may be enough. WordPress becomes useful when you need more complex editing roles, structured services, integrations, technical SEO flexibility, or room for custom development. We recommend based on the requirements, not a blanket rule.
Can you work on the WordPress site we already have?
Usually, yes. First we review the theme, plugins, hosting, permissions, backups, performance, and search footprint. If targeted improvements are more sensible than a full redesign, we can discuss that approach.
How long does a website redesign take, and how involved will our staff be?
Timing depends on page count, content readiness, features, reviews, and approvals. We plan milestones for discovery, design, development, testing, and launch, with your team reviewing designs and staging pages along the way. We set the schedule once the scope is clear.
Do you offer local SEO, AI search visibility, hosting, and WordPress support?
We can build strong technical and content foundations for local SEO and AI-assisted discovery, and scope ongoing optimization separately. We also provide WordPress maintenance and support. You may be able to keep existing hosting if it meets the site’s requirements.
Do we need to meet in person to work together?
No. Hog the Web is headquartered in Traverse City, Michigan, and serves Southfield clients through calls, shared project tools, design reviews, and staging previews. You can see progress and provide feedback without an in-person meeting.
Ready for a Website That Handles the Real Work?
Tell us what your Southfield business needs people to understand, which parts of your current website are getting in the way, and what you hope to accomplish. We’ll help you figure out a sensible next step.
