Lansing Web Design
That Makes the Next Step Clear
A prospective client wants to know what you do. A member wants a resource. A patient needs the right office. A busy staff member needs to update the site without calling a developer. Your website ought to work for all of them. Hog the Web designs and develops custom WordPress websites for Lansing businesses and organizations, with thoughtful UX, technical SEO, careful redesigns and support after launch.
Prefer to explore a budget first? Try our 3-minute website estimator.
Lansing, Michigan
Serving Greater Lansing
300+
Businesses & organizations served
WordPress
Custom design, development & SEO
Since 2015
A team for the long run
More Than a Redesign. A Better Way to Use Your Website.
For some organizations, the problem is a site that looks ten years old. For others, it is a maze of old pages, buried documents, inconsistent service descriptions or a contact form nobody trusts. We start with the people who use your website and the work they are trying to get done. Design follows from there.
We’ve helped more than 300 businesses and organizations since 2015. That experience includes the less glamorous details: existing Google rankings, editorial permissions, integrations, training and what happens three months after launch. Explore our WordPress services.
Websites With Real Work Behind Them
MIG & CO. - Software
MIG approached us, ready for a major overhaul of their outdated website geared toward business lead generation. We put special attention to making the website load lightning-fast and snappy. Our new design is still delivering results for them, now years later, and they couldn't be more satisfied.
Faxination
Faxination was a unique redesign where we seamlessly combined two websites into a single, visually captivating, and professionally polished site. Even though this unique request presented some challenges, we were able to work through it seamlessly. Ultimately, our client expressed great satisfaction with the innovative custom design we delivered!
— Susan Leid
Christie Dustman - Landscape Design
One of our most beloved and highly regarded website designs is for Christie Dustman and her landscape design company. The beauty and professionalism of her landscape work really shine through in this design. Recently we've been helping her with search engine optimization (SEO). In the past six months, we've doubled the number of keywords her site ranks for in Google search results!
StudyBuddy Pro - Law School Tutoring
We designed and built this fully interactive law tutoring portal for StudyBuddyPro that serves hundreds of law students nationwide. This includes subscription-based ecommerce functionality, online courses, quizzes, member dashboard, individual user analytics and much more!
Imhoff Painting
First, we refreshed Imhoff's branding with a new style guide. Next, we redesigned their company website based on the new look. Our copy-writers also edited the sales copy of their web pages to create a more consistent and engaging brand voice.
Once we launched the new version of this site, their conversions increased 75%!
View Imhoff Painting Case Study
Catchlight Painting
We designed a beautiful, custom website for Catchlight Painting that we've noticed many of their competitors attempt to replicate after it was launched. Next, we focused on their SEO performance and were able to TRIPLE their traffic from search engines in 12 months. Needless to say, they are definitely Hogging the Web!
Eskow Law Group
The Eskow Law Group wanted something refreshingly different for their website. Hog the Web was able to design and build a unique web presence that perfectly captured their vision. The design is also user-friendly and optimized to adapt to all different device screen sizes, from mobile to tablet to desktop.
AMS Insights - Marketing
We had helped the AMS marketing team with maintaining their old, and somewhat glitchy e-commerce website for several years. Finally, they grew tired of the extra hassle and cost of constantly fixing the old site and asked us to rebuild it from the ground up. Not only was the new site much more visually appealing, but also relieved their constant headaches in it's smooth and stable functioning.
Citroniq - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Scott B. Franklin & Associates - Law
Franklin Law and Associates has partnered with Hog the Web since 2018. In addition to designing and building a beautiful, modern website, they have relied on us for all their web-related needs, from marketing their LLC services to creating user-friendly onboarding forms for their clients and even setting up new email accounts and forwarders.
Oxlo - Software
Oxlo, a Dura company, approached us to modernize their seven-page website and improve its navigation for a more user-friendly experience. Drawing from our successful collaboration on a previous website redesign project, we worked closely with their team to update both the content and design resulting in an eye-catching new look.
DJS Advisory LLC
This client wanted to get their consulting business online, but they didn't know where to start. We teamed up with them to figure out which services were most important to showcase, and then we designed a website with eye-catching colors and clear images. The client was ecstatic with the results, and their business got a major boost in online visibility.
Association of Academic Support Educators - Law
We redesigned the website for AASE including a brand new, user-friendly membership subscription portal for Law School educators that includes a dashboard area with members-only content like presentation recordings, event registration, scholarship opportunities, a forum, and more.
Input Ace - Software
Input Ace was in a rapid growth phase and needed a new, industry-leading website design to reflect their new success. After attempting to work with a lower-budget designer, they were unimpressed with the results. After reaching out to us, they were dazzled when we revealed our new designs for their website, and they've referred many more clients to us since the successfully completed project.
Greenfire Bio - Research
This client was launching a new biotech company and needed a clean, professional-looking web presence on short notice. Leveraging some existing design templates, and stock imagery, we were quickly able to build and launch their new website. It turned out so well that they haven't felt a need to redesign it yet!
Keystate - Energy
One of our long-time clients provides digital marketing services to various energy industry companies. We've partnered together on many projects over the years, like this one. We've enjoyed collaborating with other experts on his team, such as content writers, CRM specialists, and more, in order to deliver a whole-package end product that serves a diversity of functions and yields results.
Gilreath & Associates - Law
Gilreath & Associates came to us wanting a backup copy of their current website taken, before having us redesign/rebuild it. We quickly discovered that it was built on a proprietary content management system (CMS) and there was no way to save a working backup copy of the old website. This was very frustrating. Fortunately we build all out websites on the open-source WordPress CMS, which can be used by any developer, and migrated to any hosting provider. This gave the client much greater peace of mind in investing in building the new site with us.
Health First Consulting - Medical
Cass had a novel business idea of creating patient education videos that doctors and hospitals could purchase access to. We worked with her to create a user-friendly store and checkout process that included granting instant access to the videos. Her customers can even generate an expiring link that grants temporary access to the videos for their various office devices. Once we launched the new site, she received numerous compliments on the site's design and ease of use.
Mike Sarraille - Coaching
Hog the Web designed and built several websites now for Mike Sarraille and his marketing team. We enjoyed the more hands-on approach of his team and the way we were able to bounce ideas back and forth to arrive at end results that really exceeded everyone's expectations. As they say, teamwork makes the dream work!
FHL Banks - Finance
FHLBanks approached us to give their website a much needed refresh. Since the new site was launched, we've enjoyed working together with their team to add new pages, update the content, and continue to improve the site for their customers.
What Our Clients Have to Say
The best way to understand an agency relationship is to hear from the people who have lived it. These are genuine client testimonials about collaboration, problem-solving and continuing support.
Applied Marketing Science
“I can't say enough good things about the Hog the Web team. They're flexible, communicative, and they offer great ideas and advice.”
The Leelanau School
“They feel less like a contractor and more like a partner who's genuinely invested in helping us”
Imhoff Fine Residential Painting
“Look at what happened to my traffic when I went back to Hog the Web... Boom!”
The French Library
“We've been working with Hog the Web for the past five years and it's been a really good experience for us.”
DCAC Live
“They dug into our SEO ... and found issues we didn't even know we had.”
Follow the Money
“We will be using Hog the Web for many many years to come, and we highly, highly recommend them for you as well.”
WordPress, from start to well beyond launch
WordPress Web Design & Development for Lansing
A membership organization, a medical practice and an automotive supplier should not share the same website blueprint. Different audiences need different answers, levels of detail and calls to action. Our job is to build the right structure and a good-looking interface, then make it manageable for your team.
We handle custom web design, WordPress development, technical SEO and maintenance together, without treating the launch as the finish line.
Design That Helps People Find Their Way
We organize information around actual decisions: understanding a service, choosing the right department, reviewing credentials, registering for an event or requesting a proposal.
- Distinct audience and service pathways
- Custom design with responsive layouts
- Forms and clear calls to action
SEO-Conscious Website Redesigns
Years of articles, landing pages and incoming links can disappear in a careless migration. We examine what already performs, decide what should stay, and plan redirects and indexing checks before switching sites.
- Baseline SEO and URL inventories
- Content consolidation with redirect mapping
- Launch and post-launch search checks
Flexible WordPress Features
Need pages your communications team can publish, a searchable resource library or connected forms? We design the content system and integrations around the job, not around the limitations of a prebuilt demo.
- Events, directories and document libraries
- Custom post types and staff editing workflows
- WooCommerce, CRM and email integrations
Technical SEO, Maintenance & Support
A stable website needs care. Updates, backups, security, performance, structured content and new feature requests all need an owner. We can remain that technical partner after launch.
- WordPress SEO and search visibility
- Core and plugin maintenance
- Performance checks and ongoing enhancements
Verified project results
Proof in the Details. Not Just the Portfolio.
When the site is important to your business, you want more than somebody promising a nice design. Here are three projects that show how we approach existing SEO value, user engagement and new-audience discovery, with each result tied to the thing it actually measured.
Website recovery and conversions
+75%
Imhoff Fine Residential Painting
A stripped-down redesign by another provider had caused a 97% organic traffic drop. We recovered valuable content and search visibility, then improved the website experience. GA4-tracked conversions increased 75% relative to Imhoff’s original, pre-crash site. That is why we take existing SEO seriously.
B2B redesign and visitor engagement
+49.9%
Applied Marketing Science
AMS had complex consulting services to communicate. After the July 2026 WordPress redesign, its GA4 homepage engagement rate increased 49.9% in the first 42 days compared with the 42 days before launch. That improvement was about engagement, not a claimed jump in conversions.
Technical and content SEO
+207%
Overwatch
By improving technical SEO, existing pages and search-focused career content, we increased Overwatch’s non-branded monthly organic clicks from 25 to 76, a 207% gain. This came from an SEO initiative, not a website redesign.
Want to dig into the actual work? Browse our case studies and explore the context behind each result.
What matters in the Capital Region
Different Lansing Audiences. Different Website Decisions.
Greater Lansing has a distinctive mix of government, education, insurance, healthcare, manufacturing and smaller enterprises. The City of Lansing’s business resources and Lansing Economic Area Partnership both describe that breadth. It changes the questions a useful website must answer: some visitors want to become customers; others need information, membership services or a reliable way to contact a specific team.
Associations, nonprofits & public-facing organizations
Policy updates, board information, event listings, membership resources and long document libraries can become difficult to navigate. We organize the content around what members, partners and the public actually look for, and give staff practical publishing tools.
Healthcare, insurance & professional services
Visitors need to understand services, eligibility, expertise and the next step without deciphering internal jargon. Clear navigation, useful search, accessible design patterns and appropriate form handling are especially important when a website represents a trusted institution.
Manufacturing, education & growing local firms
A supplier might need capabilities, qualifications and a request-for-quote path. A training organization may need program details and enrollment. A contractor needs service areas, proof of work and a fast estimate request. The design should follow the decision.
Website Design for Lansing, East Lansing and the Greater Lansing Region
We work with businesses and organizations in Lansing and nearby communities, including East Lansing, Okemos, Holt and Delta Township. Whether the audience is local, statewide or national, the website should make its purpose apparent in seconds, then provide enough depth for people who need more detail.
The region’s mix of employers in government, education, healthcare, insurance and manufacturing is one reason we favor flexible content systems over one-size-fits-all page templates.
A deliberate build, start to finish
A Website Process That Accounts for the Real World
No need to make a complex project feel complicated. We give the work a clear order: understand the audience and the current site, decide what matters, build and test, then launch without forgetting what happens afterward.
1. Learn the organization and its audience
Start with discovery, stakeholder goals, access and current performance. For redesigns, we look closely at valuable pages, traffic, content and existing constraints.
2. Make sense of the content
Map page types, navigation, resource categories, search and contact pathways. We identify repetitive content and areas that need clearer explanations before designing the templates.
3. Design, develop and verify
Build editable WordPress modules and the required integrations. Test forms, mobile layouts, accessibility considerations and SEO migration details on staging.
4. Launch carefully, then keep improving
Coordinate launch, confirm redirects and tracking, train content editors and address problems. We can help with maintenance, search visibility and new features once the site is live.
Scope, responsibilities, review rounds and milestones are discussed early, so your organization can plan around them.
A better brief makes a better project
What to Ask Before Hiring a Lansing Web Design Company
You can usually tell whether you like a designer’s portfolio. It is harder to tell how the site will work for your staff, or who will be accountable when something needs changing. In broader web development discussions about site ownership, businesses and developers repeatedly raise access to domains, hosting and logins. Consider those questions alongside the design samples.
Who will approve and maintain content?
For organizations with several teams, decide who owns the copy, how approvals work, and what each editor can publish. Ask to see the actual WordPress editing experience before sign-off.
What happens to our old resources and URLs?
Do not treat years of reports, service pages or articles as disposable. Request a content inventory and a plan for preserving useful URLs, links and search visibility through the redesign.
Are accessibility and data needs addressed?
Ask how the agency handles keyboard access, contrast, forms, documents and any required privacy or accessibility criteria. Define the standard and testing scope in writing rather than accepting vague “fully compliant” promises.
What support and account access are included?
Know who holds domain registration, hosting credentials, administrator permissions, analytics and software licenses. Also ask what happens after the handoff and how urgent issues are handled.
Budgeting for the website you need
What Does Website Design Cost in Lansing?
A small professional-services site may need only a few unique layouts. An association with searchable archives, membership features and several content editors is a different proposition. Page count matters, but it rarely tells the entire story.
The cost depends on design depth, writing and content preparation, migration, integrations, custom functionality and testing. Use the 3-minute website estimator for an early starting point, then we can review the scope together.
Budget for what happens behind the pages
What to Include in the Project Scope
A good proposal should make these items visible:
- Custom design vs. using approved mockups
- Unique templates and content editing roles
- Copy, media, documents and archive migration
- Events, member features, forms or CRM connections
- Redirects, SEO baselines and technical checks
- Responsive and accessibility testing scope
- Training, launch and maintenance responsibilities
We set the final project scope and quote after reviewing the actual requirements.
Built to keep working
A Website Your Team Can Actually Maintain
When a program changes, a new employee joins or a service is updated, your site needs to keep up. We build WordPress websites with reusable, sensible templates so staff can make ordinary edits without digging through code. Larger changes still deserve an experienced developer. That is where ongoing support comes in.
From WordPress updates and backups to technical SEO and new functionality, our support and development services can keep the site useful after the initial launch.
A handoff without surprises
Know What You Control, and What We Maintain
Before launch, we discuss domain and hosting access, administrator permissions, analytics, third-party subscriptions, paid licenses and responsibilities for future updates. We can often improve or take over an existing WordPress site without a complete rebuild, depending on its condition.
That kind of clarity may not show up in a portfolio screenshot. It matters a great deal six months later.
Answers for the questions that matter
Lansing Web Design: Frequently Asked Questions
Straight answers about content-heavy websites, ownership, accessibility, redesign risk and ongoing WordPress support.
Does Hog the Web provide Lansing web design and WordPress development?
Yes. We design, develop, redesign and support WordPress websites for businesses and organizations in Lansing and the surrounding Greater Lansing region. The work can include custom design, integrations, technical SEO and maintenance.
Can you build a website for an association or membership organization?
Yes. We can structure member resources, events, directories, searchable content, registration pathways and different audience experiences in WordPress. We confirm which membership tools and integrations fit the project before committing to a specific setup.
How much does a custom website cost in Lansing?
It depends on the scope, not simply the number of pages. An informational site with a few page templates costs less than a large redesign with document migration, custom directories, integrations or several approval workflows. Our 3-minute website estimator offers an initial starting point; the final quote follows a scope review.
Can you redesign an established site without damaging its SEO?
We review Google Search Console and other available performance data, inventory important URLs, assess existing content, plan redirects and test the rebuilt site before launch. Rankings can still fluctuate, and no agency can guarantee a fixed result, but planning reduces avoidable losses.
How do you handle sites serving several audiences or departments?
We start with those audiences and their common tasks. Then we map navigation, landing pages, internal search, resource categories and forms so visitors can quickly find what applies to them. We also plan how your team will manage those pages in WordPress.
Can you create searchable document libraries, event calendars or directories?
Yes, when they fit the requirements. WordPress can support searchable resources, custom content types, events, team directories and gated areas using a suitable combination of native development and plugins. We review maintenance, permissions and usability before selecting the implementation.
Will our site meet accessibility and privacy requirements?
We can build with accessible design practices and plan testing around an agreed standard, including keyboard navigation, content structure, contrast and form labeling. Legal and sector-specific obligations must be defined during scoping, and a particular compliance certification should never be assumed without the required audit.
Will our organization own the domain and be able to access WordPress?
Domain registration, hosting control, WordPress administrator access, content ownership and paid software licenses are important contract and handoff details. We discuss them upfront and document the arrangements so you know which accounts and assets you control.
Can Hog the Web take over a website built by another agency?
Often, yes. We first check administrator access, the hosting environment, theme, plugins, integrations, backups and technical issues. We can then recommend a repair plan, ongoing maintenance, SEO improvements or a redesign if the existing site has deeper problems.
Is WordPress a better option than Wix or Squarespace?
For a simple brochure website, a hosted builder can be perfectly adequate. WordPress often makes more sense for growing content libraries, complex page types, customized integrations and organizations that need flexible editing roles and control over their technical SEO.
Can a Lansing WordPress website improve local SEO or AI search visibility?
WordPress supports clearly organized service pages, useful answers, accurate business details, structured content and technical SEO improvements. These can help search engines and AI systems understand the site, but neither a platform nor FAQ schema guarantees placement or citations.
How long does a redesign take, and what happens after launch?
Timing depends on content readiness, review rounds, number of unique layouts and any integrations or content migration. We can provide training, maintenance, security updates and ongoing development as agreed. Meetings and reviews can happen online; Hog the Web is headquartered in Traverse City, Michigan, and serves Lansing businesses without requiring in-person meetings.
Let’s Make Your Next Website Easier to Use, and Easier to Run.
Tell us where the current website is falling short and what you need the next one to do. We can discuss a focused fix, a substantial redesign or a fresh WordPress build for your Lansing organization.
