The EXACT System To Go From $0-$800,000 On YouTube

This video shares a proven YouTube system that helped one business owner triple their revenue in two years and then quadruple it again. It’s designed for small service business owners and anyone starting on YouTube, aiming to generate profits from day one by attracting the right audience with evergreen content and converting viewers into loyal clients.

The YouTube Advantage: A Search Engine for Business

YouTube is the second-largest search engine globally, right after Google. Just as businesses need a website for Google, they should also be using YouTube to reach potential customers. This platform offers a unique advantage because its content has longevity. Unlike platforms like Instagram or TikTok where content disappears quickly, YouTube videos can remain relevant for months or even years.

This is because people use YouTube like a search engine, actively looking for answers to their problems. By creating the right content, your videos can continue to attract new viewers long after they’re published. This is where evergreen content becomes key.

Evergreen content consists of videos that stay relevant over time, focusing on common questions and ongoing problems your clients face. These aren’t tied to trends but provide lasting value. For instance, a video on writing a resume or painting a room, even if years old, can still gain steady views because these are persistent needs.

When creating evergreen content, it’s better to focus on specific problems rather than broad topics. For example, instead of "how to get in shape," try "how to improve ankle mobility" or "best stretches for shoulder pain." While these might attract fewer viewers, they attract people actively seeking solutions, who are more likely to become clients. These videos do the heavy lifting, bringing in views and potential clients for months or years, even if you’re not constantly creating new content.

Mastering YouTube Search for Client Acquisition

To get your videos discovered, a strong search-based strategy is vital. This means targeting exactly what your audience is searching for.

Key Takeaways

• Focus on evergreen content that answers specific audience problems.
• Optimize video titles and descriptions to match search queries.
• Use YouTube’s auto-suggestions for keyword research.
• Create FAQ videos and listicles to attract clients.
• Place clear calls-to-action and lead magnet links at the top of descriptions.

Video Titles and Descriptions

Your video titles should directly match what people type into YouTube. Avoid vague or clickbaity titles if you’re a smaller channel. For example, a nutritionist should use a title like "How to Meal Prep for a Week" instead of "Filling My Freezer." This increases the chances of your video appearing in search results.

Video descriptions also play a significant role. Repeat your main keywords naturally within the description to help YouTube’s algorithm understand your video’s topic. For a video titled "How to Meal Prep for a Week: Easy Freezer Meals," the description could start with, "In this video, I’ll show you how to meal prep for a week with easy freezer meals that save time and reduce food waste." This repetition helps YouTube categorize your video better.

Pro Tip: Use YouTube’s auto-suggestions. Start typing a topic into the search bar and see what suggestions appear. These are actual searches people are making, so use this phrasing in your titles and descriptions to align with what your audience is looking for.

Building a Content Strategy Over Time

Start by creating FAQ videos. These answer the exact questions your prospects are asking, positioning you as an expert.

1. Brainstorm FAQs: List all questions clients and prospects ask you regularly. These are your ideal first video topics. For a digital marketing consultant, questions like "How do I improve my website’s SEO?" or "What’s the best way to get more leads online?" can become videos.
2. Use Brainstorming Tools: If you struggle to come up with ideas, use tools like ChatGPT. A prompt like "Generate a list of frequently asked questions about [your service/industry]" can provide a solid batch of topics.
3. Expand to Listicle Videos: Once you’ve covered FAQs, move to listicle-style videos like "5 Tips for Improving Your SEO Fast" or "7 Steps to Creating a Killer Email Marketing Campaign." These provide structured, actionable information.

Content Roadmap:

• First 3 Months: Focus on answering FAQs. These build your foundation.
• 3-6 Months: Expand into "how-to" or "what-to" videos that guide your audience through specific tasks.
• 6+ Months: Experiment with "why" and "should" videos that address decision-making questions and position you as a thought leader.
• 9+ Months: Start adding more discoverable videos with curiosity-piquing titles designed to expand your reach.

Converting Viewers into Clients

To turn viewers into clients, make it easy for them to take the next step. This involves optimizing your YouTube to client bridge.

• Clear Call to Action: Every video needs a clear call to action. Direct viewers to your services page, offer a free guide, or invite them to book a consultation.
• Link Placement: Put this link at the top of your video description. This makes it easy for viewers to see and click. Placing links at the top, as popular YouTubers do, doesn’t negatively affect views; it actually increases sign-ups and sales.
• Lead Magnets: Offer free resources like ebooks, checklists, or guides in exchange for email addresses. These build your email list.
• Alternating Links: Use both direct calls to action and lead magnets. For example, a productivity video might link to a "free productivity checklist," while a video more directly tied to services could link to "schedule a free consultation."
• Match CTA to Content: Ensure the call to action naturally follows the video’s content.
• Limit Links: Don’t overload your description. Stick to a maximum of two key links (e.g., a lead magnet and a service link) to avoid distractions and increase the likelihood of clicks.

By following this system, you can effectively use YouTube to attract and convert viewers into loyal, paying clients.