In 2025, search marketing took a wild turn. AI, especially systems like ChatGPT, Gemini, and Perplexity, moved from the sidelines to the heart of how people search online. Businesses started noticing that what worked last year wasn’t going to cut it anymore. Gen Z...
In today’s digital world, getting found online is key for local businesses. Showing up in Google’s "Local 3-Pack" – those top three map results – can make a huge difference. But with so much information out there, it’s easy to feel...
The way people search for information is changing, and fast. With new AI tools like Gemini 3 gaining massive popularity, more customers are starting their journeys right within these platforms instead of traditional search engines. This means if your brand isn’t...
UnitedHealthcare, a giant in the US healthcare sector, is making waves not just in traditional search but also in the rapidly evolving world of AI-powered search. This deep dive explores how their robust SEO strategy, built over years, is translating into significant...
Your potential customers are already using AI tools like ChatGPT and Perplexity to figure out what to buy. The big question is, how do you make sure your business is the one they recommend? Many marketers are still in the dark about this, but that’s about to...
Are you wondering why your top search engine rankings aren’t showing up in AI search results? You’re not alone. Traditional SEO and the new world of AI search optimization play by different rules. A recent study found that pages cited by AI tools like...
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