The world of search is changing fast. With tools like ChatGPT handling billions of searches daily and Google integrating AI Overviews, getting your content seen by AI is no longer optional – it’s survival. AI search results don’t just send people to...
This week, we’re diving into a surprising revelation from MozCon London: a staggering 98% of SEO professionals aren’t actively optimizing for AI search results. This is happening at a time when organic traffic is shifting, and understanding where that...
AI platforms like ChatGPT are changing how people find information online. Instead of traditional search engines, many are turning to AI for answers. This shift means we need new ways to measure how our brands show up in these AI-driven results. Without tracking this,...
AI is changing how we find information online. As tools like Google’s AI get more personal, using our emails, calendars, and past purchases, a big question pops up: can they stay unbiased? It seems like AI search might become less neutral. It could start showing...
Big changes are happening in how people search online, and it’s called "AI Mode." For businesses in the UK and US, this isn’t something to wait for – it’s happening now. However, if you’re in the European Economic Area (EEA) or...
You know, it’s funny how things change. I was trying to buy some coffee the other day, and the website I landed on? Total mess. Error pages popping up, couldn’t figure out where to go. So, I just left and found another one. Turns out, this is a big deal...
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