In today’s digital landscape, AI-powered search engines like ChatGPT, Gemini, and Perplexity are becoming the go-to starting point for consumers. This shift means brands need a new strategy to stay visible. This article explores how top companies are mastering...
The marketing world is seeing a huge change, maybe the biggest since Google became so dominant. Big companies like Expedia, HubSpot, and L’Oreal are completely changing how they do things. This is creating new chances for marketers who are ready to adapt. While...
Welcome to the dojo! This episode dives into creating a profitable digital marketing strategy for 2026. We’re joined by Charlie Martin, CEO, and Tim Cameron, Founder of Exposure Ninja, to break down the essentials. Start With The Fundamentals: Know Your Numbers...
AI search is no longer a future concept; it’s here and growing fast. You’ve probably noticed yourself using tools like ChatGPT more and Google less. Traffic data backs this up, showing AI discovery up over 500% year-over-year, with ChatGPT traffic alone...
The search engine landscape is changing fast, and AI overviews are a big part of that. These AI-generated summaries at the top of Google search results are showing up more and more, especially for informational searches. It’s got a lot of people wondering if...
A lot of people in the marketing world are saying that AI search optimization is the same as traditional SEO. They think nothing has changed and that if you’re good at SEO, you’re automatically good at AI search. This idea is spreading, and honestly,...
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