If you run a website or rely on Google for business, the June 2025 Broad Core Update probably already sent you scrambling for the analytics dashboard. This time, the shakeup hit hard and fast—especially for anyone in the US. We’re seeing AI Overviews everywhere,...
Ever feel like you’re putting tons of effort into YouTube videos only to see tiny view counts? You’re not alone. Many businesses make the mistake of focusing on getting views instead of attracting the right people. This approach can actually hurt your...
Google searches are changing, and it’s a big deal. More than half of all searches now end without a click, meaning people get their answers right on the search results page. This is shaking things up for businesses that rely on website traffic. While some are...
Ever wonder how tools like ChatGPT decide which brands to recommend when you ask them a question? It’s not magic, but a process involving what are called ‘fan-out queries.’ These are the extra searches an AI performs to gather information before...
AI search is changing how we find information online. Instead of just matching keywords, AI understands context and intent, giving us more personalized and relevant results faster than ever before. This is a big shift, and businesses need to pay attention. Key...
Google’s AI Overviews are shaking things up in the world of finance marketing. These AI-generated answers are appearing in a significant chunk of searches, meaning people are getting answers without even clicking through to websites. For finance businesses, this...