Recently, I stumbled across a simple AI routine that can completely change the way your website and marketing talk to visitors. Most businesses – even the successful ones – struggle with messaging. They’re not using the words their actual clients use, losing sales without realizing it. Here’s how a small tweak can give your marketing a huge edge.
Key Takeaways
- Most businesses have a messaging issue, not a traffic or pricing problem
- Using exact customer phrases is surprisingly powerful
- Fast AI tools can give you these insights in minutes
- Swapping your language can boost lead generation and sales fast
The Real Problem Isn’t Your Offer
You’ve likely spent hours crafting your website. Perfect service pages, strong testimonials, maybe even a slick value proposition. But when people land there, nothing happens. Why?
It’s not always the ads, the offer, or the product itself. It’s that your marketing copy doesn’t reflect how your customers actually talk about their problems.
Table: Common Pain Points vs. Generic Business Jargon
| What Businesses Write | What Customers Actually Say |
|---|---|
| Streamline Solutions | I’m drowning in admin work |
| Optimize Your Workflow | I can’t keep up with everything |
| Leverage Your Expertise | I just want someone to do this for me |
| Build Your Email List | No one sees my posts |
| Grow Your Business Fast | I need more people to buy what I offer |
Real-World Example: Salomi’s Transformation
Take Salomi Shellac as an example. She was teaching Facebook ads and list-building. Solid stuff. But even with a working funnel and some steady sales, it never really broke through. Her turning point came when she stopped describing her course as a solution to “build your list” and started echoing what her customers really felt:
- “I’m tired of posting and hearing crickets.”
- “I just want more people to see my posts.”
Soon as she updated her website and emails with those words, everything changed. Sales grew, engagement shot up, and suddenly marketing felt a lot easier.
Why We All Get This Wrong
Spending every day in your business, you get used to talking a certain way. Industry jargon slips into your web copy: “maximize growth,” “unlock potential,” blah blah. Problem is, your real clients don’t browse the web looking for that stuff.
They’re more likely exhausted, looking for help, typing out honest frustrations. Think about it: When was the last time you Googled “synergistic optimization solutions?”
The Fast AI Fix
Okay, so you know you need to use customer language. Old-school advice would be to do lots of interviews or send out a bunch of surveys. But let’s admit it – most of us don’t have the time.
Here’s the faster way:
AI Tools like Perplexity (not just ChatGPT) can scan actual customer reviews, forums, and real conversations. Within minutes, you get a list of the exact words and problems your market cares about.
Example AI Prompt To Use
I want you to scour real review sites to find the exact words business owners use when talking about their struggles with growing their business. Research on real review sites only, and look for common patterns or repeat ideas that come up over and over again. Give me at least 5 messaging points in each of these categories:
1. Problem/pain points
2. What they've tried that didn't work
3. What their dream outcome looks like
Run this using Perplexity’s “Pro Mode.” In a few clicks, you’ll have:
| Problem/Pain Points | Tried And Didn’t Work | Dream Outcome |
|---|---|---|
| Too much admin work | Productivity apps | Spend less time on busywork |
| No one sees my social posts | Posting every day | Get noticed by more ideal customers |
| Second-guessing all decisions | Courses & coaches | Confident, clear on next business steps |
| Not enough leads | Big ad spends | Leads coming in like clockwork |
| Stuck at same revenue | Hired agencies, no results | Break through plateau |
Where To Use These Inside Your Marketing
Don’t just copy/paste these phrases randomly. There are a few spots where direct customer language really stands out:
- Homepage headlines
- Social media posts
- Email subject lines
- Service descriptions and About page
- Ads
And – most importantly – keep it consistent. If you swap back to generic business speak, you’re right back where you started.
Your New Secret Weapon
It’s kind of wild, but this five-minute AI trick means you never have to guess what to write again. Your customers are already giving you a script – you just haven’t been listening in the right places.
Next time you’re stuck on website copy, try out that prompt. Build your site, ads, and emails around what your clients say their real problems are—not what you think sounds good. You’ll see the difference.
Think your website is already perfect? Pull up your homepage and check for industry words you’d never say at the dinner table. Swap a few for phrases straight from your next customer’s lips and watch what happens.
Rodney Laws is an ecommerce expert with over a decade of experience helping entrepreneurs build and grow online businesses. He specializes in reviewing ecommerce platforms, optimizing user experience, and guiding brands toward higher conversions. His insights have been published on leading industry sites including UsabilityGeek, G2, Spendesk, and PPC Hero.
As the editor at EcommercePlatforms.io, Rodney combines hands-on knowledge with clear, actionable advice to help business owners choose the right tools and strategies. When he’s not testing the latest software or analyzing trends, he’s sharing practical tips that make complex ecommerce decisions simple.
