Why This Strategy CRUSHES Every Other Sales Funnel

Last month, I shared a client-getting strategy that got a lot of pushback. People flooded the comments saying it was impossible, a waste of time, or just plain wrong. But here’s the thing: every excuse they made actually proves why this works.

Most business owners avoid what feels "hard" or "different." That’s exactly why this strategy is a goldmine for those willing to use it. While they’re stuck doing what everyone else is doing, you have a chance to stand out, build trust, and attract clients like never before.

Imagine you’re in the middle of a gold rush. Everyone else is fighting over the same crowded riverbed. You notice a path leading to an untouched stream, but it’s uphill and looks like hard work. When you show it to others, they list all the reasons why it’s not worth the climb: "The gold’s probably gone up there too," "It’s too far," "I don’t have the right shoes." That’s exactly where we are with marketing right now.

We’re in the middle of an AI revolution. Google search is being completely transformed by AI, ad costs are skyrocketing, and most businesses are fighting for the same share of clients in the same over-hyped places. That’s why I shared this specific strategy last month: service businesses desperately need a new way to build trust and attract clients.

The Controversial Strategy: YouTube and Email

So, here’s the strategy: create helpful YouTube videos that attract your ideal clients. Guide them back to your website and capture those not ready to buy with a great lead magnet. Then, help them out even more over about five emails. This simple, proven sales funnel managed to generate more hate comments than I’ve ever gotten before.

But here’s the golden opportunity for you: every single objection from your competitors is actually clearing the path for you to dominate your market. Think about it – the more they doubt, the longer they wait, the more excuses they make, the more opportunity there is for you to step in and capture this massive, untapped audience. Their hesitation is your advantage.

Key Takeaways

• The biggest objections to this strategy actually prove its effectiveness.
• Email marketing still offers a massive ROI compared to other channels.
• YouTube provides a unique way to build human connection that AI can’t replicate.
• Focusing on genuine value and audience connection beats AI-generated content.
• Consistency and a strategic approach on YouTube can significantly boost revenue.

Debunking Common Objections

Let’s break down those objections and show why each excuse is actually paving the way for your success.

"I delete every sales email I get, so nobody reads sales emails."

This is a common sentiment, but it’s based on personal dislike, not market reality. Let’s look at the facts:

Marketing Channel	ROI per Dollar Spent
Email Marketing	$36
Social Media	$0.90

Email marketing generates $36 for every dollar spent, a 3600% return on investment. For perspective, that same dollar spent on social media marketing would only get you about 90 cents back. Email marketing is also 40 times more effective at getting new customers than Facebook and X combined. More than half of all people have bought something because of an email they received.

The people claiming email never works are usually thinking about annoying, spammy promotional emails. This strategy is different. Instead of hitting people with sales messages right away, you send genuinely helpful content that builds on what got them interested in the first place. Think about a dog trainer sharing tips on YouTube and then offering a free guide on stopping excessive barking. Follow up with four to five emails offering more help, and they’ll be happy to get them. Each one builds trust and shows your expertise, making them more likely to hire you when they’re ready.

"YouTube will just get taken over by AI like Google did."

While AI is creating YouTube videos with avatars and AI voices, those videos perform terribly because people can spot artificial content and dislike it. YouTube’s algorithm picks up on this behavior. People actually like watching videos, unlike researching on Google. Watching a real expert explain something, sharing their experience and insights, means something to viewers.

Think about it: don’t you want to see how something is done by someone who really knows what they’re talking about? YouTube’s algorithm is simple: it shows people videos they’ll enjoy watching. You’re not trying to please a mystery algorithm; you’re trying to please your audience. While others worry about AI, you can build real connections with real people who want to learn from your actual human expertise.

"AI can’t replace what I do, so I don’t need to worry."

AI might not be able to train dogs (yet), but it’s changing how people find their dog trainer. In the past, helpful blog posts attracted clients. Now, those posts get buried under AI-generated answers. The opportunity is to do the same, but better, on YouTube.

Being on video creates a special connection. Viewers feel like they know you. When they see you sharing expertise, real examples, and your personality, they learn to trust you. No AI can replicate that human connection.

"YouTube is hard, and nobody wants to watch me anyway."

Yes, YouTube is a bigger commitment than social media or blog posts, and it can be hard to step outside your comfort zone. But are you in business to do things the easy way, or to get the furthest, fastest?

When I first started, I was terrified of video. I made excuses for months until I just did it and realized how many potential clients I was losing. My first video was terrible, but I kept going. That first year on YouTube more than doubled my revenue.

Most of your competition will never even try YouTube because they think it’s too hard or time-consuming. Of the ones who do try, 90% have no real strategy. They don’t know what videos to make, they ramble, they beg for likes, and they don’t know how to keep viewers watching or get them to watch another video. That’s the trick to making this work: building that binge session that creates real trust.

I’ve put together a blueprint proven to work for any service business, even if you don’t have much time. It shows you step-by-step how to build this entire system. While everyone else makes excuses, you could be building a client-getting machine that will serve your business for years to come.