Free AI Traffic Checker Tool by Hog the Web
See how much of your website traffic comes from different AI search/chat tools, and which pages they visit via this GA4 report
- Open the LookerStudio Report
- Choose your GA4 property in the top right dropdown
- Choose the timeframe you want to view
- View your AI Traffic stats from AI sources!
Keeping track of who visits our websites is always a challenge, especially now that more AI search and chat tools are showing up. We wanted to see how much of our traffic is actually coming from these bots, so we built the free AI traffic checker tool.
This tool helps you spot which AI tools are hitting your site, what pages they go to, and how much of our total traffic they make up. It’s set up to work with Google Analytics 4, so you can see everything in one place. We think this will help a lot of website owners get a better picture of their real visitors.
Key Takeaways
- Our free AI traffic checker tool shows how much of your website traffic comes from AI search and chat bots.
- You can see which pages the AI tools visit and how often they show up in your reports.
- The tool connects with Google Analytics 4, so all your data stays in one place. (And private; your-eyes-only)
- It’s easy to set up and keeps getting updates as new AI bots appear.
- Watching your AI traffic helps you spot new trends and protect your content from unwanted scraping.
Key Features of the Traffic Checker
Our tool is built with a clear purpose: giving you fast, specific reports about AI bot activity on your website. Here are the main features:
- Breaks down traffic from various AI search and chat bots so you finally know if Google Bard, ChatGPT, Bing Chat, or other AI agents are crawling your pages.
- Seamlessly integrates with your Google Analytics 4 setup, so you don’t need to add code or juggle multiple dashboards.
- Presents its findings in easy-to-read reports connected to your GA4 data, highlighting total visits, bots’ source, the exact bots detected, and which pages attract them most.
- Keeps its database of known AI bots fresh, scanning for newly launched AI tools and updating detection patterns regularly.
- Allows quick filtering and comparison over different date ranges or by specific bots to spot trends over time.
If you’ve ever wondered which pages are AI assistants are recommending to users, this is one way to see behind the curtain using data you already own.
Benefits for Website Owners
Why should site owners care about tracking AI bot traffic? Here’s what we get from using this tool:
- Saves time by instantly flagging AI visits, so we don’t need to pore over raw logs..
- Reveals which parts of the site get noticed by new AI discovery tools, pointing out where emerging traffic sources could grow.
- Supports smarter decisions about which content to keep public, and which should be protected or monitored.
Supported AI Search and Chat Tools
Our checker covers a fast-growing list of popular AI tools. Right now, these are the main ones it identifies:
| AI Bot Name | Type | First Spotted |
|---|---|---|
| Google Bard Crawler | Search AI | 2023 |
| OpenAI ChatGPT | Chatbot | 2022 |
| Microsoft Bing Chat | Search/Chat AI | 2023 |
| Anthropic Claude | Chatbot | 2023 |
| Perplexity AI | Search/Answer AI | 2023 |
We keep adding more to this list as new AI bots hit the web, so your analytics don’t fall behind. If you need a broader look at how tools stack up, you might also find this AI Overview Checker comparison tool handy for quick insights.
Basically, with all these features bundled into a single, easy add-on for GA4, we’re making it a lot easier to keep tabs on where our traffic is truly coming from—no more guessing, just the data.
How the Tool Identifies AI Traffic Sources
Our AI Traffic Checker Tool is built as a free Looker Studio report template. That means you don’t have to install or configure any special software. Instead, you simply connect your own Google Analytics 4 (GA4) property as the data source, and the report instantly starts displaying AI referral traffic for your site.
In plain English: you’re plugging your GA4 data into our pre-built dashboard. The dashboard then automatically highlights traffic coming from AI tools like ChatGPT, Perplexity, Copilot, and more—without paying for a third-party SaaS tool or writing custom tracking code.
Below, we’ll break down how our free AI Traffic Checker tool picks out those AI sources, what makes its detection methods solid, and how it keeps pace with new bots popping up all the time.
Detection Methods Used
AI bots can be sneaky, but they do leave fingerprints. Most AI tools are now including a UTM referral parameter in all the links they serve up to their users. For example:
https://example.com/?utm_source=chatgpt.com
Note the utm_source tag appended to the end of the link. Google Analytics uses these to track referral traffic from many different sources, including AI chat tools.
Accuracy of Identification
We focus hard on getting the bot labels right. No one wants to confuse human readers or legitimate users for AI bots, so we:
- Update our detection lists weekly to cover the latest AI tools.
- Test suspected traffic against multiple signals, never relying on just one.
- Use human spot checks, especially for big spikes of new bot-like traffic.
We’ve found that blending automated checks with occasional manual review gives us strong accuracy—so you can trust the data shaping your content plans.
Continuous Updates for New AI Bots
It feels like every month there’s a new AI-powered tool crawling websites. If the detection method stood still, it’d miss traffic right away. Instead, our tool:
- Watches for emerging AI search engines or chatbots in the wild.
- Tracks forums, tech blog chatter, and changelogs for bot announcements.
- Adds new user agent or IP info to the tool—often within days.
We also invite site owners to report suspicious traffic, making our database grow faster and more reliable. By staying up to date, we keep your reporting sharp as new bots, chat tools, or AI agents reshuffle the landscape of online visits.
Bottom line: By combining automated tech and old-fashioned observation, we give site owners a true look at their AI-driven traffic. If you’re running a GA4 property, or just curious about who—or what—is visiting your site, this tool can help you separate the signal from the noise.
Setting Up the Free AI Traffic Checker Tool
Getting this tool up and running doesn’t have to be complicated. We’ll guide you through everything from making sure you have what you need, to view your first stats. If you follow along, you’ll be checking your AI traffic in no time.
Prerequisites Before You Start
Let’s make sure you’re ready before we get started:
- Ensure you’re logged into to a Google Account that has access to your websites Google Analytics 4 (GA4) property.
- Your site must already have Google Analytics 4 (GA4) tracking set up and running. This tool works directly with GA4.
- Click the button at the top of the page to go to the LookerStudio AI Traffic report.
| Requirement | Why It’s Needed |
|---|---|
| GA4 Login access | So the report can access your website metrics |
| GA4 setup & running | This report requires your website already has GA4 installed and collecting data on your website |
Basically, if you can access your websites GA4, you’re all set.
Getting things lined up beforehand saves a lot of time later when things need to sync.
Getting Started with Your First Report
- Open the report by clicked the button at the top of the page.
- Ensure you’re logged in to the correct Google account, by checking your User icon in the top right corner.
- Where it shows “Default” data source dropdown, click it then select the GA4 property you want to use for the report
- Next to that is the date/time range selection. Set this to whatever view you’re interested in.
- Now you should see the data populating in the reports below!
If there’s no data, don’t worry—some sites just don’t have any AI traffic yet.
The first report is always a bit of a surprise. Sometimes there’s more AI activity than we think, and it’s interesting to see which pages these bots promote the most.
That’s all it takes. As long as we start with the right access and double-check each setup step, monitoring AI traffic becomes a routine task. If anything feels unclear or broken along the way, Hog the Web’s support team is here to help.
What You’ll See in the Report
The dashboard provides a clean overview of AI-driven visits. Some of the main features include:
| Section | What It Shows |
|---|---|
| Sessions & Views | Total number of site visits and page views coming from AI referrals. |
| AI Traffic Sources | A breakdown of which AI platforms (ChatGPT, Perplexity, Copilot, etc.) are sending users to your site. |
| Landing Pages | Which pages on your site visitors land on most often from AI tools. |
| Device Split | Desktop vs. mobile traffic from AI referrals. |
Important Notes
- GA4 Limitations: Not every AI referral will be captured. Some tools don’t append UTM tags or may appear as “direct / none.” This is a limitation of GA4, not the report itself.
- No Data Sharing: Your analytics data never passes through Hog the Web. It stays entirely within your GA4 and Looker Studio accounts.
- Completely Free: This isn’t a SaaS or subscription product—it’s a dashboard template you control and own.
Why This Matters
With the rise of AI search and recommendation tools, a growing share of traffic originates outside traditional search engines. Being able to see how much traffic AI tools are sending you helps you:
- Track new referral sources as they emerge.
- Identify which AI platforms mention your brand.
- Adjust marketing and SEO strategies accordingly.
Tip: Consider combining this dashboard with an SEO campaign and branded keyword alerts to get the full picture of how AI and search engines together are driving visitors to your site.
Ready to see your own numbers? Try out Hog the Web’s Free AI Traffic Tool today and find out which AI platforms are sending you visitors.
Why AI Traffic Tracking Matters
AI assistants and chatbots are becoming the new gateways to the web. Instead of typing a search query into Google, more users are asking AI tools directly: “What’s the best WordPress hosting provider?” or “Show me a free SEO audit tool.” When an AI mentions your brand and links to your site, that traffic shows up in your analytics—but until now, it’s been hard to separate from everything else.
With our free AI traffic checker tool, you can:
- Measure referral traffic from AI tools directly inside Looker Studio.
- See which landing pages attract AI-driven visitors most often.
- Identify new opportunities to optimize your content for AI-driven discovery.
- Track engagement from AI referrals separately from traditional search, social, or paid ads.
Use Case Examples
1. Content Marketers
If you run a blog or resource site, the tool helps you spot which articles AI assistants are recommending. For example, you might find that your “SEO Checklist” post is getting frequent ChatGPT referrals. That’s a signal to expand that content, build related resources, and strengthen your topical authority.
2. SaaS & Software Companies
Software buyers increasingly consult AI tools before making purchasing decisions. If your app is being linked from Copilot or Perplexity answers, this dashboard lets you see that activity and calculate its impact on trial signups or conversions.
3. E-commerce Shops
Online stores can use the free AI traffic tool to see if product pages are being surfaced in AI-generated recommendations. This is especially valuable for niche or long-tail products that may not rank highly in traditional search engines but still get exposure via AI.
Frequently Asked Questions (FAQ)
1. What AI platforms does this tool track?
Currently the dashboard can surface referrals from ChatGPT, Perplexity, Copilot, Quillbot, Jasper, Copy.ai, and several others. As new AI tools emerge, if they pass referral data, they’ll show up here too.
2. Is this really free?
Yes! It’s just a Looker Studio template. You’re connecting your own GA4 data—Hog the Web never touches your analytics account or charges a subscription fee.
3. Does this replace GA4?
No. GA4 is still your core analytics platform. Our tool acts as a layer on top of GA4, filtering the data in a way that makes AI traffic easy to analyze.
4. How accurate is it?
Accuracy depends on how each AI tool passes traffic. Some referrals will be perfectly clear (e.g., “chatgpt.com / referral”), while others may show up as “direct.” Still, it’s the best available way to measure AI-driven site traffic today.
5. Can I customize the dashboard?
Absolutely. Looker Studio reports are fully customizable. You can add extra charts, combine AI traffic with SEO data, or even create custom alerts for spikes in AI referrals.
Why Choose Hog the Web’s Free AI Traffic Tool?
There are other analytics dashboards out there, but most either charge a subscription or require complex setups. Our approach is different:
- Free & Open: No hidden fees or upsells.
- Fast Setup: Connect in minutes, not hours.
- Future-Proof: As AI adoption grows, having visibility on this traffic will only get more important.
By using our free AI traffic checker tool, you’re preparing your website for the next wave of online discovery. Traditional SEO is still critical—but ignoring AI referrals today would be like ignoring Google in 2001.
Pro Tip: Pair this tool with branded Google Alerts and social monitoring to capture a complete view of where your business is being mentioned across AI, search, and social platforms.
Final Thoughts
AI-driven referrals are one of the fastest-growing sources of web traffic. Our AI Traffic Checker Tool gives you an easy, no-cost way to measure them using data you already own. Whether you’re a marketer, a SaaS founder, or an e-commerce shop owner, this dashboard can reveal hidden opportunities to grow.
Try Hog the Web’s Free AI Traffic Tool today and start tracking your AI referrals in GA4 within minutes.
