The sun is about to rise on a new day, and you’re contemplating your market strategy in your favorite coffee shop.  You’re considering if you should start using auto-generated (AI) content for your blog. You’ve heard about it everywhere, but is it the right move for you? Just your luck, you stumble upon this article. And I’m here to help guide you in the new advancements in AI content generation.

Two hands with the text AI between them. AI represents Artificial Intelligence. Image by <a href="">Freepik</a>

Before we dive deep into AI content generation, let’s take a moment to appreciate the age-old debate between humans and machines, dating back to the time when John Henry beat the steam-powered hammer (I’m not saying I was there, but I have been around the SEO block a few times).

So, buckle up as we explore whether AI-generated content is the steam-powered hammer of the content world or if the human touch still reigns supreme.

The Evolution of AI Content Generation: A Brief History

Artificial Intelligence or AI-generated content has come a long way from its early days of nonsensical gibberish. AI tools have become a critical part of content creation for many businesses.

An elderly man thinking while playing a game of chess with AI as his opponent.

But does that mean you should jump on the AI bandwagon without a second thought?

One question troubling business owners and marketers is whether AI content is bad for SEO. Initially, Google’s view on AI-generated content was clear: it wouldn’t be indexed.  They have since changed their stance and now say they don’t care how content is created as long as it meets its E-A-T (Expertise, Authority, Trustworthiness) criteria.

Nevertheless, it is essential to exercise caution when using AI-generated content. As Google algorithms continue to evolve to counter spammy techniques, it is vital to ensure that any AI content published is extensively edited, enhanced, and fact-checked by humans to avoid being flagged by future algorithm updates.

Quick Tip: Use AI-generated content as a helpful assistant, not a replacement for human creativity and expertise. Use it to complement your existing content strategy, not as a shortcut.

Pros and Cons of AI-Generated Content

Let’s break down the pros and cons of using AI-generated content to help you make a better decision:


  1. Speed: AI content generators can produce high-quality content much faster than a human.
  2. Scalability: AI tools can help you create content for multiple platforms simultaneously.
  3. Cost-effective: AI content generation can be more affordable than hiring a full-time writer.


  1. Quality: AI-generated content may not be as exceptional or engaging as if written by a human.
  2. Unpredictability: AI tools can sometimes produce content that doesn’t make sense or is off-brand.
  3. Limited creativity: AI-generated content may lack the unique voice and perspective of human-written content.

How to Use AI-Generated Content Effectively

Now that you know the pros and cons, let’s discuss how to make the most of AI-generated content while keeping the human touch alive:

  1. Use AI tools to create outlines: AI content generators can be a great starting point for creating content. Use them to generate outlines or rough drafts, then have a human writer refine the content and add their unique touch.
  2. Fact-check and edit: Before hitting publish, consistently fact-check and edit AI-generated content to ensure it meets your brand’s quality standards.
  3. Blend human and AI-generated content: Combine the best of both worlds by using AI-generated content for more data-driven or repetitive tasks and human-generated content for more creative or opinion-based pieces.
  4. Focus on E-A-T: Remember, Google values Expertise, Authority, and Trustworthiness. Ensure that your AI-generated content is accurate, high-quality, and comes from an authoritative source to meet Google’s criteria.
  5. Customize your AI tool: Many AI tools allow you to customize the output to be on-brand and match your style. Make sure to fine-tune these settings to get the best possible results.

A photo of some code being used to represent search engine algorithms.

Quick Tip: Keep an eye on Google’s Webmaster Guidelines and algorithm updates, staying ahead of the curve and avoiding any potential negative impacts on your search rankings.

Embracing the Human Element in AI Content Generation

As appealing as AI-generated content may be, there’s something to be said for the human touch.  Unlike AI, we know how to connect with our audience, understand their needs, and create content that resonates with them. Here are some ways to ensure your content retains that human touch:

  1. Tell stories: AI tools may be able to generate facts and figures, but they often struggle to craft a compelling narrative. Use storytelling techniques to engage your audience and make your content memorable.
  2. Inject humor: AI-generated content can sometimes come across as dry and lifeless. Sprinkle in some jokes or light-hearted anecdotes to make your content more enjoyable to read.
  3. Use personal experiences: Share your  experiences, insights, and unique perspectives to create content that stands out from the crowd.
  4. Know your audience: Understand your target audience, and tailor your content to address them. AI tools may struggle to grasp the nuances of your audience, so it’s up to you to ensure your content is a success.


Q: Is AI content bad for SEO?

A: Not inherently, but before publishing any AI-generated content, it is essential to edit, fact-check, and proofread. Google’s algorithms are continuously evolving and  future updates may negatively impact AI-generated content if it doesn’t meet quality standards.

Q: Can I use AI-generated content for my entire content strategy?

A: It’s not recommended to rely solely on AI-generated content. Blending AI-generated content with human-written content can provide the best results, giving you the efficiency and scalability of AI while retaining the creativity and connection only humans can provide.

Q: How can I ensure my AI-generated content is high-quality?

A: Edit, fact-check, and refine any AI-generated content before publishing . Use AI content generation tools to create outlines or rough drafts, then have a real person add their unique touch to improve quality and engagement.

Q: Will using AI-generated content save me time and money?

A: AI-generated content can be a more cost-effective and time saving option for certain types of content, like data-driven articles, product descriptions, or repetitive tasks. However, don’t sacrifice quality for efficiency.

In Conclusion: AI Content and SEO – A Balancing Act

So, is AI content bad for SEO? The answer is a little ambiguous right now. AI content generation can be a valuable tool, but it should be used wisely. By finding the right balance between AI and human-created content allows you to benefit from AI while delivering high-quality, engaging content that resonates with your audience.

A robot face on a screen with the word Future to describe that AI is the future of technology. <a href="">Image by</a> on Freepik

Remember, it’s not an “us versus them” situation. Embrace the power of AI as a collaborator, not as a replacement for human creativity and expertise. And most importantly, stay true to your brand’s voice and target the needs of your audience. If you keep the human touch alive and ensure your content meets Google’s E-A-T criteria, you’ll be well on your way to SEO success, even in a world where robot writers are becoming more commonplace.

Ultimately, the key is to use AI-generated content responsibly, considering that Google and other search engines prioritize high-quality, helpful content. By blending the efficiency of AI content generation with the creativity and connection that only human writers can provide, you can elevate your content strategy and stay ahead in the ever-evolving world of SEO.

Quick Tip: Regularly audit your content to ensure it meets Google’s E-A-T criteria and adheres to any algorithm updates. Continuously refining and updating your content will help maintain its relevance and value in the eyes of both search engines and your audience.

“No man is an island.” – John Donne

The same can be said for AI-generated content. It may be powerful, but it’s not infallible. So, let’s work together, humans and machines, to create a better, more informative, and more engaging internet – one blog post at a time.

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